Federal-Mogul Offering Consumers 'Smart Choice' Rebates of Up to $50 When They Choose Premium Wagner ThermoQuiet Brake Pads

Vehicle owners can receive up to $50 cash back when they purchase premium Wagner ThermoQuiet brake pads and/or brake shoes between February 25 and April 30, 2010, through the Federal-Mogul “Smart Choice” campaign.

Smart Choice is a fully integrated marketing program designed to reinforce the message that longer lasting, better performing premium replacement products are the best option in a challenging economic environment.

Throughout the promotion, consumers can receive up to $50 in cash back when Wagner ThermoQuiet pads/shoes are professionally installed on their vehicles. (Offer includes $15 rebate for front set and $15 rebate for rear set plus up to an additional $10 per axle for labor when the job is performed by a professional automotive service facility. Maximum two sets per vehicle.)

Consumers who install their own brake pads and/or shoes can receive up to $30 in cash back when they choose Wagner ThermoQuiet products during the promotional period. (Do-it-yourself offer includes $15 rebate for front set and $15 rebate for rear set.  Maximum two sets per vehicle.)

“In today’s economy, consumers are looking for the smart choice in replacement parts so they can keep their vehicles in safe, reliable condition over the long run,” said Michael Proud, Federal-Mogul marketing director, North America. “Now consumers can step up to a truly premium brake product while saving money – that’s an ideal outcome for any vehicle owner.”

Award-winning Wagner ThermoQuiet brake pads combine Federal-Mogul’s patented Integrally Molded Insulator (IMI) one-piece brake pad design and the patented Wagner EDGE Laser-Shaped Friction technology – resulting in quieter performance, superior stopping power and longer pad life.

Consumers can visit www.FMSmartChoice.com to learn more about the “Smart Choice” campaign and Wagner ThermoQuiet brake offer. For additional information regarding Wagner ThermoQuiet brake pads and shoes, contact your Federal-Mogul supplier or write to: Wagner TQ, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.