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Ranger Toolboxes are Still an Unrivaled Value

August 8, 2011



It’s been seven years since Ranger Products first introduced its full line of toolboxes to the marketplace, and the company says they’re better than ever.

“When we first started developing our toolboxes, we were sure that there was a market for top-quality tool storage at a reasonable price,” said Senior Sales & Marketing VP Jeff Kritzer. “We could observe essentially two types: overpriced, well-established brands with die-hard believers that didn’t care about cost, and lower-end, mass-merchandised stuff that nobody expected to last long.”

But both Ranger Products and parent brand BendPak have a history of upsetting the usual automotive aftermarket dynamic. In 2003, BendPak / Ranger released a series of toolboxes that were built to the same or better specifications as the big brands, but sold for a significantly lower price.

“We wanted to give our customers quality equal to, and even better than, traditional professional brands, but without the high pricing,” said Kritzer. “Lucky for our customers, we don’t spend millions on motorsports. That kind of frugal spending translates into big savings.”

But that doesn’t make Ranger a discount brand either. Kritzer clarifies, “Our boxes are pit against the so-called industry best every day in garages and shops across the world. And for value, quality and construction, our customers let us know that we come out on top.”

According to the Ranger Products website, Ranger toolboxes and tool chests feature high-grade 16 and 18-guage steel, internal cages, top-notch hardware and a protective red finish. Finger release locks, ball bearing drawer slides, “Lok-Latch” tool chest drawer latch and key-lock rear pivot locking system make the toolbox immune to bolt cutters and hacksaws. Each drawer comes with padded rubber drawer liners to protect valuable tools and equipment.

Ranger Products currently offers seven different tool storage solutions of varying size and capacity, many of which are designed to stack together and “grow with your garage.”

“We set out to create tool storage solutions for hobbyists, professionals and your average Joe who just needs a place to keep his tools,” said Kritzer. “Usually, trying to appeal to everyone is a recipe for failure. But here we are seven years later with seven great toolboxes. It looks like it worked out this time.”

About BendPak Inc.:

Based in Santa Paula, CA, BendPak Inc. is one of the world’s leading suppliers of professional service equipment for automotive and commercial use. For more information contact BendPak Inc. at 800-253-2363 or visit their web site. General press inquiries: info@bendpak.com. BendPak and Ranger Products are registered trademarks, in the U.S. and other countries.

 

 
 
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