Federal-Mogul has announced plans to launch an
extensive schedule of consumer rebate offers in support of the following
brands: ANCO wiper blades, Champion spark plugs, filters and performance
additives, Wagner ThermoQuiet brakes and Wagner lighting products.
Federal-Mogul says this
"comprehensive" promotional program will be backed by a "highly
consumer-friendly" online rebate tracking and redemption system.
“We have demonstrated over the past two
years that special offers on premium quality branded products are highly
appealing to today’s value-conscious vehicle owners,” said Michael Proud,
director of marketing, North America, Federal-Mogul. “We are excited to be
expanding our promotional programs to help our trade partners increase their
shares of key parts and service categories. The enhancements we are making to
our rebate process will make it easier than ever for consumers to submit, track
and receive their rebates.”
Each Federal-Mogul rebate offer will be
tied to a brand-specific promotion website designed to help guide consumers
through the online submission process. Leveraging a new, end-to-end
communication platform, customers will receive ongoing email communication
regarding the status and timing of their rebate reward deliveries, according to
the company. Customers also will have the benefit of payment choice – a prepaid
card, direct payment to their PayPal account or a paper check.
“Our ultimate goal is to provide a
superior customer experience so consumers will return to their parts and
service providers for additional special offers from Federal-Mogul and the
ANCO, Champion and Wagner brands,” Proud said.
The 2012 Federal-Mogul promotional campaign will kick
off in February with moneysaving offers on a variety of ANCO, Champion and
Wagner products.