Editor’s Notes: Building Your Brand Through Facebook
Maintaining an active Facebook presence remains a solid marketing strategy. When people search for your shop online, that content can help drive more business.
Editor’s Notes: Social Media and Google and SEO – Oh My!
This year, I’ll devote my column to helping you improve your digital marketing. We’ll bring you the SEO and social media tools you need for your business.
Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses
The ASA Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to customers.
ISN’s Annual Tool Dealer Expo Gives Attendees Sneak Peek at New Products
The TechShop team and more than 3,500 attendees from around the world recently joined Integrated Supply Network (ISN) at its 14th annual Tool Dealer Expo June 24-25 in Orlando, FL. There, suppliers launched new products and gave away more than $2 million in cash and prizes throughout the weekend event. The expo included product and
Editor’s Notes: ‘The Rising Tide Lifts All Boats’
For the past year and a half, in addition to being editor of TechShop, I’ve also carried the role as editor of our student publication Tomorrow’s Tech, which is delivered to NATEF-certified automotive technical programs throughout the U.S. With this responsibility, I’m keenly aware of the industry’s need for the next generation of automotive service
Being Well Trained Is a Commitment to Personal and Industry Growth
Training is one of a technician’s most important tools.
12 Tool and Equipment Manufacturers Earn TechShop’s 2015 Top 5 Tools Award
Award-winning companies are determined based on the number of times a company or product is mentioned by shop owners and technicians in the 2015 issues of TechShop in the Top 5 Favorite Tools section.
Digital Videoscope Introduced By Beta Tools
With this videoscope, a technician can capture still images and record video clips to be played back directly on the tool’s 7″ LCD TFT display. The digital camera offers both front and side views, and a 2X digital zoom.
Top 5 Tools: Steve Coffell, Auto World, Hazelwood, MO
Steve Coffell, a technician at Auto World in Hazelwood, MO, says his Top 5 Favorite Tools are: OTC Genisys Touch – Quick scan, bidirectional control Snap-on VANTAGE Pro – Easy-to-use waveform views. Power Probe IV – Power and ground control PicoScope – Live wave viewer OTC – Low Amp Probe WHAT ARE YOUR TOP 5
Snap-on VERDICT Allows For Wireless Control
Technicians can view readings and control the scanner and scope remotely from the display, allowing them to be in more places in the shop at once. With Windows multitasking and Wi-Fi Internet access, VERDICT puts everything in the technician’s hands to find the root cause to any problem, on any system and on any car.
Redline Detection Unveils Redline Tech Academy Training Facility; Expands Headquarters and Manufacturing
The new training facility is part of the company’s expanded global headquarters, which is triple the size of Redline’s previous facility.
Editor’s Notes: Are You Going to the AVI Conference, AAPEX or SEMA Shows?
The 2014 AVI Conference Nov. 3 and 4 — which will feature more than 20 high-end technical and management classes — should be enough to get you to Vegas this fall, but while you’re there, you might be surprised at exactly how many learning opportunities there are specifically for service professionals. AAPEX, in
