Bardahl Manufacturing Corporation has launched a new website with a more modern brand image and a greater emphasis on its long heritage in motorsports. It also officially launches its two new product lines.
The website was designed to meet the needs of multiple audiences, providing all the information each type of user needs to select the right product.
The site features the Protex by Bardahl professional product line that is exclusive for automotive technicians, and includes fuel and diesel products, engine treatmen and oil additives, automatic transmission system products, battery system products, wiper blades and more.
A new retail product line designed for the DIY consumer market is also part of the website’s launch. This line includes several niche products that address the unique needs of newer vehicles, including solutions to improve performance in regard to GDI and CRDI systems, E85 ethanol blends and biodiesel fuels. A Special Duty line will offer products directed at the weekend recreational consumer with fuel system conditioners and engine additives for larger vehicles, including big pick-ups, RVs and SUVs, and the smaller ATVs and UTVs that they haul to the mountains, desert and beach.
Customers can look to the “Bardahl On The Go!” section for News and Events, Specials and Promotions and Bardahl Racing, with links to YouTube videos and other motorsport sites.
Phase 2 of the website will include a Bardahl Store that will sell all types of items with the Bardahl logo and links to auction sites that sell Bardahl collectables and memorabilia. In addition, more racing and car club content will be added and the website will be available in both Spanish and French versions.
For more information, visit www.bardahl.com or www.protexbybardahl.com.
