In an effort to assist its members in having the latest market information and bringing new and improved equipment and tools to the marketplace, The Equipment and Tool Institute (ETI) has launched a series of Market Research Projects.
The current ETI (Equipment and Tool Institute) survey is a very important one in that it is intended to quantify the impact aftermarket service facilities have on the new car buying preferences of consumers. For example, if a particular brand of vehicle is difficult to repair in the aftermarket, are future sales of that brand negatively impacted? By the same token, if a particular brand of vehicle is easy to repair in the aftermarket will sales be boosted due to positive recommendations made to consumers by happy technicians?
ETI has taken on this challenge in the form of two surveys. One sent to shop owners and technicians and another to consumers. If you receive an email survey request, please take a few minutes to complete it.
It is almost unanimously agreed that it is important for vehicle manufacturers to embrace the aftermarket because so many vehicles are repaired outside their dealer network. This study will provide some real numbers and help to show just how important that relationship is.
The findings of ETI’s Market Research will be presented at ToolTech 2015 in Austin, TX, during ETI’s Business Meeting on Monday, April 13.
Previous Market Research Studies have included J2534 Reprogramming, J2534 Reprogramming Update, TPMS, Telematics, Collision Repair, A/C Service, Hybrid and Battery Service, and Information Access, which are available for purchase on our website at www.etools.org.
If you have an idea for a future Marketing Research Project, please send an email to [email protected].
Founded in 1947, the Equipment and Tool Institute is a trade association of automotive tool and equipment manufacturers and technical information providers. ETI’s mission is to: Advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment and service information.
For more details about ETI programs and activities, contact Jessie Korosec, Marketing Manager, Equipment and Tool Institute at 248-656-5085 or [email protected].
