Makita, a leader in cordless tool technology, is hitting the road with the new Driving Innovation Tour, a fleet of fully-custom vehicles with product specialists delivering an interactive and hands-on experience for tool users and dealers.
The Driving Innovation Tour will engage tool users and dealers across America. The fleet of fully-custom vehicles will each carry a full range of Makita LXT, which gives users ONE SYSTEM using the same batteries and chargers on all LXT tools.
The tour delivers a 360-degree experience with the very latest in cordless innovation with hands-on demonstrations, sweepstakes, giveaways and promotions.
“Makita made a significant commitment and investment in the Driving Innovation Tour to bring our leading LXT technology to users and dealers so they can experience Makita innovation hands-on,” said Brent Withey, senior director of brand marketing at Makita U.S.A., Inc. “The number of tour events will reach well into the four-figures each year as we bring this mobile experience to our user and dealer audiences where they work and where they learn, and even where they play as the tour will make stops at Makita sponsored events off the job site.”