Advance Auto Parts Introduces Exclusive Wearever Platinum Premium Brake Pads
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Advance Auto Parts Introduces Exclusive Wearever Platinum Premium Brake Pads

Wearever Platinum features SoundLock Plus technology. Exclusive to Advance, SoundLock Plus uses a four-layer shim, designed specifically for silent braking. According to the company, SoundLock Plus’ diamond-patterned outer rubber layer locks in sound, premium-grade inner steel adds rigidity, a second inner rubber layer further suppresses noise and an acrylic adhesive layer absorbs vibration.

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Advance Auto Parts, a
leading automotive aftermarket retailer and provider to commercial garages of
parts, accessories, batteries and maintenance items, recently debuted Wearever
Platinum, an exclusive line of premium ceramic brake pads, proven in
independent third-party tests to deliver a quieter stop and better stopping
power than other leading brands, said the company.

“We know that noise and
stopping power are the key causes for customer comebacks,” said Advance Senior
Vice President of Merchandising and Marketing Charles Tyson. “Wearever Platinum
is specifically engineered to address those issues. As with all our products,
Wearever Platinum brake pads underwent strenuous testing, in this case, from
the largest independent friction-testing lab in the world, and performed
extremely well.”

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Wearever Platinum features
SoundLock Plus technology. Exclusive to Advance, SoundLock Plus uses a
four-layer shim, designed specifically for silent braking. According to the company, SoundLock Plus’
diamond-patterned outer rubber layer locks in sound, premium-grade inner steel
adds rigidity, a second inner rubber layer further suppresses noise and an
acrylic adhesive layer absorbs vibration.

“SoundLock Plus and
CleanestWheelTechnology are major innovations in the ceramic brake pad
category,” said Greg Steadman, former crew chief of Petty Enterprises, general
manager of Petty Garages, and personal mechanic to racing star Richard Petty.
“Advance’s Wearever Platinum brakes provide everything a professional is
looking for in one simple solution – silent braking, superior stopping power and
clean wheels.”

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According to the company, independent third-party
testing has shown that Wearever Platinum pads’ commercial grade ceramic
friction formula allows for faster stopping power than other leading brands.
The Platinum pads also feature a new formula for significant dust reduction,
CleanestWheelTechnology. Wearever Platinum is available exclusively at
Advance Auto Parts. Visit www.advancepro2pro.com to
learn more about Advance Auto Parts Professional.

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