Opinion: A Larger Sweet Spot
In the automotive aftermarket, much is written about the service sweet spot being vehicles in the 6- to 10-year old range.
Questioning a Trip to Las Vegas?
While many people think the AAPEX, SEMA, NACE and CARS shows during Industry Week as just an opportunity to buy or sell something, it’s really much more.
Ask Me About ‘Cash For Clunkers’
As I write this article, the government is debating whether to add another $2 billion to the Cash for Clunkers program which may buy you some time to become knowledgeable about it. With all the media attention it has received, I think it is safe to say everyone has heard about it, but there are many questions to be answered.
Management: 10 ‘Must-have’ Features of a Shop Website
With the goal of providing you with ideas to create a content-rich, effective, user-friendly website, Babcox Research asked a sample of shop owner readers for their input on the topic.
Management: Things to Look for When Selecting Training Programs for Your Techs
With the goal of providing you with ideas on what to look for when selecting training programs for your techs, Babcox Research asked a sample of shop owner readers for their input on the topic.
Management: 10 Ways To Recruit New Employees for Your Shop
With the goal of providing you with ideas on the best ways to recruit new employees for your shop, Babcox Research asked a sample of shop owner readers for their input on the topic.
10 Ways to Enhance the Appearance of Your Shop’s Interior
With the goal of providing you with ideas on how to elevate the appearance of your shop’s interior, Babcox Research asked a sample of shop owner readers for their input on the topic.
10 Ways To Get Involved In Your Local Community
You may operate a top shop, but does your local community know it? Do your customers and prospects alike know about the range of your shop’s services, the extent of your investment in top-of-the-line tools and equipment, your commitment to using the highest-quality parts in the repair process and your dedication to restoring their vehicle
10 Steps to Grow Your Business During National Car Care Month
service and repair businesses that have participated in community care events during April succeed in reinforcing loyalty of their current customers and attract new ones. Getting involved in the program can be as simple as handing out free Car Care Guides at the shop and sticking up a sign. For greater impact, host your own
10 Areas of Your Business to Examine for the New Year
After a crazy 2008 with gas prices ranging from more than $4 per gallon to below $1.50, a presidential election, a financial meltdown, a drop in miles driven and a federal loan to the Detroit Three, we are now into 2009 with great hopes of good days ahead. These tough times make every owner take
10 Ways to Reduce Product Returns
The topic of returns reminds me of when I’m asking my kids, “Who knocked over the lamp?” They point to each other and plead their case that the other was to blame. There is truth in each story, but my real concern is that it doesn’t happen again. When it comes to product returns, whether
10 Benefits Valued Most By Employees
As you work harder, smarter and faster to overcome the effects of the economic downturn, you need all hands on deck. Everyone at your shop needs to be working together toward a common goal — providing the highest quality repairs and top-notch customer service so that your shop’s car count continues to increase and profits