Selling Services…Fitment Blues: Solving Aftermarket Wheel Problems
Aftermarket wheel installation requires much more than just placing the wheel on the hub and tightening the lug nuts. It involves a great deal of knowledge and expertise that, admittedly, very few people have. Here is just one scenario that may help you avoid or diagnose a problem. Case Study A customer complains that his
Selling Services: Marketing Nitrogen to Your Customers
What’s wrong with air? Like a slumbering giant, the passenger and light truck tire industry is slow to evolve and slower to accept new products and ways of thinking. Take the current buzzword going around: nitrogen. That inert gas has the industry and, as I found out, consumers, in an uproar about who and what