Bendix Launches Bendix CQ Ceramic Brake Pads as Part of Product Realignment Strategy
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Bendix Launches Bendix CQ Ceramic Brake Pads as Part of Product Realignment Strategy

Bendix CQ brake pads, which utilize the brand’s NAO ceramic technology, are designed to meet original equipment vehicle specifications. Delivering performance and value for a wide range of domestic and import applications, the product line is comprised of the Bendix brand’s existing non-asbestos disc pads and its NAO Import Quiet offerings.

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With numerous applications and SKUs, stocking the right friction material can be difficult for distributors, retailers and technicians. To help simplify the process, the Bendix brand is changing its product lineup for 2007 by eliminating part duplication and offering a competitively-priced non-asbestos organic (NAO) ceramic formulation to round out its good, better and best product offerings.

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Bendix CQ brake pads, which utilize the brand’s NAO ceramic technology, are designed to meet original equipment vehicle specifications. Delivering performance and value for a wide range of domestic and import applications, the product line is comprised of the Bendix brand’s existing non-asbestos disc pads and its NAO Import Quiet offerings.

Ceramic materials are continuing to grow in popularity on both new vehicles and in the aftermarket. NAO ceramic fibers have been used in Bendix products in varying capacities for years.

“Introducing Bendix CQ brake pads allows us to better communicate our formula composition and position it against comparable NAO ceramics in the marketplace,” said Tom Tecklenburg, brand leader for Honeywell Consumer Products Group’s Bendix brand, who added that the company will provide additional applications in the coming months for vehicles that feature NAO ceramic as original equipment or where an upgrade to NAO ceramic is recommended.

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“Merging our non-asbestos organic offerings into our new Bendix CQ product portfolio will help eliminate confusion and part duplication for our customers. Now, if a retailer or wholesaler needs to stock a Bendix-branded NAO ceramic product, they’ll know that we have an OE replacement,” said Tecklenburg.

Customers can now choose from a full line of good, better and best NAO ceramic or semi-metallic product offerings from Bendix Brakes:

Non-Asbestos Organic Ceramic

  • Best: Bendix CT-3 brake pads feature a unique blend of premium raw materials that helps eliminate noise and reduce dusting. Pads are 100 percent shimmed with thermally bonded premium insulators and feature angled chamfers and slots for enhanced noise abatement. Many Bendix CT-3 pad models use an advanced mechanical attachment method to securely bond the friction material to the backing plate for added durability.
  • Better: Bendix CQ brake pads bring the market a competitively priced, more mainstream ceramic product line. Bendix CQ pads also provide shims, slots and chamfers where OE applications call for it.
  • Good: Bendix Global non-asbestos organic friction materials meet OE specifications for fit, form and function.

Semi-Metallic Formulas

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  • Best: Bendix Fleet MetLok brake pads offer outstanding stopping power even under high temperatures and extreme operating conditions. The severe-duty friction material is integrally molded and utilizes a robust attachment method that provides increased resistance to lining-plate separation under the most unforgiving circumstances. They include slots and chamfers to mirror the original equipment design, and come equipped with high-quality steel shims to help ensure quieter braking. They are meant for fleet operators and owners of SUVS and large trucks.
  • Better: Bendix TitaniuMetallic II brake pads virtually eliminate the need for the traditional break-in period, so there’s more time for profitable service work. The completely reformulated TitaniuMetallic II blue coating works by accelerating the pad/rotor burnishing (break-in) process.
  • Better: Bendix IQ Import Quiet brake pads have long been known to address the No. 1 complaint following brake pad service on import vehicles – noise. The advanced-engineered friction formula provides quieter braking than the leading aftermarket pad. Testing has shown Bendix IQ pads to be as quiet as original equipment.
  • Good: Bendix Global semi-metallic friction materials are engineered to meet OE specifications for fit, form and function.

“After many discussions with our customers, we think our new friction family of products will better serve the needs of the marketplace,” said Tecklenburg. “We now have an all-star product line up that offers complete semi-metallic and NAO ceramic market coverage with minimal part duplication.”

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For more information on the full line of Bendix products, visit www.bendixbrakes.com, call (800) 231-3726 or e-mail [email protected].

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