The ATE Better Brakes With Bucks Back promotion is providing an excellent opportunity for participating shops to create added sales and profits during the coming 2010 Fall Car Care season. As the industry kicks off its annual campaign to boost consumer awareness for vehicle maintenance and service, the ATE promotion creates a perfect opportunity for increased brake sales and service. This exciting sales promotion for ATE OE-engineered ATE PremiumOne Brake Products offers cash rebates for consumers and cash incentives for professional service technicians who participate. The program runs through November 30, 2010 in the U.S. market.

Consumers get up to $50 cash back
The ATE Better Brakes With Bucks Back promotion lets consumers get up to $50 cash back, after mail-in rebate, when they have ATE PremiumOne Brake Rotors and Pads installed on all four wheels. This promotion will also offer other rebates for ATE brake pad and rotor installations. The rebate will be awarded in the form of a VISA gift card. Additional details are available at www.ATEPremiumOne.com.

VISA gift cards for service pros
Participating shops will also be rewarded in ATE Better Brakes With Bucks Back promotion whenever they sell and install ATE PremiumOne Brake Rotors and Pads during the promotional period. Every ATE PremiumOne Rotor and every Pad set is worth one Bucks Back Point. When technicians earn eight Bucks Back Points, they get a $15 VISA gift card. There is no limit on the amount of rewards that can be earned during the promotion period. Final deadline for redemption is December 30, 2010.

Complete promotion details available online
The consumer website, www.ATEPremiumOne.com, has complete program details, rules and regulations as well as valuable consumer product information on ATE PremiumOne Brake Products.

The ATE Better Brakes With Bucks Back promotion is limited to the ATE PremiumOne Brake Rotors and Pads and ATE Original European Brake Pads. The rotors and/or pads must be installed during the promotional period to qualify. Complete redemption details for the consumer rebate and cash rewards are available at www.ATEPremiumOne.com.

ATE is an aftermarket brand of Continental Corporation, one of the world’s leading brake system manufacturers and suppliers. From the introduction of the first hydraulic brake system in 1926 to the development of the first antilock braking system prototype in 1967, the ATE brand has a rich history of innovation and experience in the design and production of advanced brake system technologies.

For more information, visit us on the web at www.ate-na.com or contact [email protected].