Carfax has launched the Carfax Service Network to help service locations across North America make more money. According to the 2012 AASA Automotive Aftermarket Status Report, there is more than $60 billion in unperformed maintenance every year. Carfax Service Network members can tap into this open revenue stream by using several free tools that help increase customer loyalty and attract new business.
“Our customers choose Pep Boys because of the value we provide, and breadth of services and products we offer,” said Malcolm Davidow, vice president, merchandising at Pep Boys – Manny, Moe & Jack. “We endeavor to keep vehicles coming back to us when those vehicles change hands. Pep Boys joined the Carfax Service Network to showcase our work and customer loyalty right on the Carfax Report. We’re pulling in new customers, along with repeat customers, as a result. We are also in the process of expanding our use of Carfax solutions in our Pep Boys stores.”
One of the tools, Carfax Service History Check, gives users access to service and maintenance information from over 24,000 participating service locations. Now, Carfax Service Network members can make more informed maintenance recommendations to their customers. Using reported service information helps shops build trust with customers and better meet their vehicle maintenance needs.
In addition, Carfax QuickVIN is a vital tool for capturing accurate VIN and vehicle information immediately. Carfax QuickVIN is proven to help shops increase car count and reduce parts ordering errors. Carfax Service Network members also have their service records turned into free advertising on Carfax Vehicle History Reports. When vehicle ownership changes, new owners tend to bring cars back to where the vehicle was previously serviced.
“Carfax Service Network puts maintenance information to work for participating service locations and their customers,” said Jeff Ranalli, vice president of Carfax. “We provide no-cost tools that help increase revenue and customer satisfaction. Members get their name in front of millions of potential customers who view Carfax Vehicle History Reports every year. In addition, a detailed service history helps better maintain the value of a customer’s car.”
