Champion Brand from Federal-Mogul Corporation Launches New Line of Innovative Performance Additives and Lubricants

Champion Brand from Federal-Mogul Corporation Launches New Line of Innovative Performance Additives and Lubricants

Federal-Mogul Corporation's Champion brand has introduced an extensive line of advanced performance additives and lubricants. The new Champion additives and lubricants line includes eight exclusive formulas engineered to enhance the performance and reliability of passenger cars, light trucks, sport utility vehicles, motorcycles and other applications.

Federal-Mogul Corporation’s Champion brand, one of the most respected brands in the automotive industry, has introduced an extensive line of advanced performance additives and lubricants.

Champion is the "Performance Driven" brand of spark plugs and other leading automotive products. Established in 1907, Champion is celebrating its 100th anniversary with a new range of innovative products that address the needs of today’s consumers and vehicle service professionals.

The new Champion additives and lubricants line includes eight exclusive formulas engineered to enhance the performance and reliability of passenger cars, light trucks, sport utility vehicles, motorcycles and other applications. These advanced formulas include Champion Complete Fuel System Cleaner, Octane Booster, Engine Protectant Oil Treatment, Diesel Fuel Conditioner/AntiGel, Super Concentrated Fuel Injector Cleaner, Truck/SUV Super Concentrated Fuel Injector Cleaner, Power Steering Fluid and Chain Lube Multi-Purpose Spray Grease.

"Throughout its history, the Champion name has been synonymous with innovation and race-winning performance. This significant brand equity within the consumer and automotive trade categories offers an excellent platform for a variety of new performance-driven products," said Brian Tarnacki, director of marketing – brand strategy, Aftermarket, Federal-Mogul. "These new performance additives and lubricants will build upon Champion’s positive brand image by helping vehicle owners achieve peak performance and years of trouble-free operation."

Champion Complete Fuel System Cleaner is formulated to perform "like a tune-up in your tank" by cleaning and protecting fuel system components, removing combustion chamber deposits, restoring fuel economy and lost power, and reducing emissions, engine hesitation and rough idle.

Champion Octane Booster helps boost fuel octane by up to 15 points to reduce engine knock and rough idle, increase fuel efficiency, enhance acceleration and reduce wear of upper cylinder components, pistons/rings and valve seats.

Champion Engine Protectant Oil Treatment utilizes an advanced time-release formula that helps promote engine life by extending the oil’s effectiveness and protective characteristics.

The new Champion Diesel Fuel Conditioner/AntiGel effectively stabilizes fuel, improves cold flow characteristics and prevents freezing. By cleaning key fuel system components, this formula also helps restore lost power in a broad range of diesel engines.

Champion Super Concentrated Fuel Injector Cleaner and Truck/SUV Super Concentrated Fuel Injector Cleaner provide the cleaning force needed to help restore power, ease of starting and acceleration characteristics in virtually any engine. The Truck/SUV formula was developed specifically for large engines, which are often susceptible to hardened fuel deposits in the carburetor or fuel injectors, and on intake valves.

New Champion Power Steering Fluid helps eliminate leaks and squealing and maximizes power steering life for a broad range of popular vehicle makes and models.

Ideal for any application where corrosion and friction are concerns, Champion Chain Lube Multi-Purpose Spray Grease both repels water and resists heat-related deterioration. Offered in a 14-ounce spray can, this formula won’t harm metal alloys or non-metal plastic chains and gear sets.

For more information regarding the new line of Champion performance additives and lubricants, contact your Champion supplier, visit www.AlwaysAChampion.com, or write to: Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

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