Change is Coming, Join the Ride

Change is Coming, Join the Ride

TechShop has launched two new video series, and one video podcast series.

You’re probably looking at my picture right now and wondering, who the heck is that?

If that’s the case, let me take the time to properly introduce myself. Hi, I’m Nadine Battah and I’m the new editor of TechShop!

First, I’d like to thank Jennifer Clements for all her contributions to TechShop over the years. I have some pretty big shoes to fill, but I’m up for the task!

If you’re wondering how I got here, I’ll share a little bit about myself. I joined Babcox Media in 2020 as an editorial intern for the ShopOwner brands. I began to learn a lot about the automotive industry and became completely intrigued with it while assisting in video productions in our garage studio.

After graduating from Kent State University with a journalism degree in 2021, I eagerly accepted the full-time position as associate editor of ShopOwner, then just a couple months later was named multimedia senior editor of the brand.

At the beginning of this year, I was named editor of TechShop, and, since then, I’ve been working nonstop to provide fresh and relevant content to you all!

Last month kicked off the annual tool shows that TechShop attends every year, and this was my first experience at shows like this! It was the perfect opportunity for me to immerse myself in the tool and equipment world.

Attendance was great, and it was the perfect time for me to meet many of our industry experts, as well as take in the impressive display of new tools and equipment that’s available to help make technicians successful today and propel them into the future. At TechShop, it’s our goal to highlight these new tools, and new innovations in the best way possible.

At Babcox Media, we specialize in multimedia content. Whether it’s print, video or podcasts, we have you covered. So, this year with TechShop, we’re excited to introduce our new multimedia content with two new video series, and one video podcast series.

Our first video series to debut is TechShop’s Striking Point, with two monthly episodes. We know your time is valuable, so these short videos get right to the point, highlighting tool and equipment trends, combined with an educational focus on technology that brings you solutions to address the growing complexity of vehicle repair. Education and training are the “STRIKING POINT” of having success in today’s shop environment!

Our second video series is TechShop’s Reveal, a 30-second product video enhanced with 360-degree photography, graphics and audio information showcasing the newest and most innovative products.

Lastly, we’ll soon be debuting the TechShop Striking Point video-podcast series. This monthly episode will extend the conversation on the topic of tools and technology with industry experts to bring insightful solutions directly to you, whenever and wherever you want to listen.

Eric Garbe, a familiar face you’ll still see, will join me on this exciting journey of providing new multimedia content to you all. We’re really looking forward to having you view our new ventures, and we especially can’t wait to hear what you think about them. Feel free to drop us a line! TS

Watch the first Striking Point video podcast episodes here.

Watch the first TechShop Reveal here.

Watch the first couple of Striking Point videos here.

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Embracing Cutting-Edge Solutions the Industry has to Offer

Embracing cutting-edge solutions is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.

Nadine Battah

Remember last month how I said 2024 was your year to be the technicians you always wanted to be? Remaining stagnant as a technician is simply not an option anymore if you want to be successful in the automotive industry. You must proactively seek out opportunities to embrace new tools, techniques and solutions that promise to enhance efficiency, accuracy and customer satisfaction.Embracing what’s new is strategic and imperative for technicians navigating the constantly changing landscape of automotive maintenance and repair.One of the top reasons I can give you for embracing new technology is the potential for improved diagnostic accuracy and efficiency. With the arrival of advanced diagnostic tools, like the Bosch ADS 625X, the Autel IA900, or the Hunter ADASLink, technicians can pinpoint issues with precision, reducing guesswork and minimizing the risk of a comeback. Whether it’s sophisticated tools or cutting-edge software solutions, the ability to leverage these new tools should empower you to deliver next-level service and drive positive repair experiences for your customers.Another thing to keep in mind is that embracing new technology and equipment opens doors to expanded service offerings. From state-of-the-art lifts and alignment systems, to specialized tools designed for specific makes and models, investing in the latest equipment enables you and other technicians to tackle a larger range of repairs and maintenance with confidence and precision. As the technology in cars continue to evolve, so too must the tools and equipment that technicians rely on to get the job done.Embracing new technology and equipment can also lead to improved productivity in the shop. By leveraging high-quality products that are specifically designed for today’s vehicles, you can streamline workflow, minimize downtime and deliver exceptional results for your customers.At TechShop, we understand the importance of embracing new technology, equipment and products in the automotive repair industry. That’s why we’re excited to announce the debut of our all-new “Tool Time” video podcast series, where guests from brands like Ingersoll Rand, Clore Automotive, SATA Spray Equipment and many more will sit down and join Eric Garbe and myself to discuss education and training on the latest products our industry has to offer.Join us as we embrace the future of automotive tool supply and equipment advancements together. And, be sure to subscribe to the TechShop newsletter to stay tuned!

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