You’re probably looking at my picture right now and wondering, who the heck is that?
If that’s the case, let me take the time to properly introduce myself. Hi, I’m Nadine Battah and I’m the new editor of TechShop!
First, I’d like to thank Jennifer Clements for all her contributions to TechShop over the years. I have some pretty big shoes to fill, but I’m up for the task!
If you’re wondering how I got here, I’ll share a little bit about myself. I joined Babcox Media in 2020 as an editorial intern for the ShopOwner brands. I began to learn a lot about the automotive industry and became completely intrigued with it while assisting in video productions in our garage studio.
After graduating from Kent State University with a journalism degree in 2021, I eagerly accepted the full-time position as associate editor of ShopOwner, then just a couple months later was named multimedia senior editor of the brand.
At the beginning of this year, I was named editor of TechShop, and, since then, I’ve been working nonstop to provide fresh and relevant content to you all!
Last month kicked off the annual tool shows that TechShop attends every year, and this was my first experience at shows like this! It was the perfect opportunity for me to immerse myself in the tool and equipment world.
Attendance was great, and it was the perfect time for me to meet many of our industry experts, as well as take in the impressive display of new tools and equipment that’s available to help make technicians successful today and propel them into the future. At TechShop, it’s our goal to highlight these new tools, and new innovations in the best way possible.
At Babcox Media, we specialize in multimedia content. Whether it’s print, video or podcasts, we have you covered. So, this year with TechShop, we’re excited to introduce our new multimedia content with two new video series, and one video podcast series.
Our first video series to debut is TechShop’s Striking Point, with two monthly episodes. We know your time is valuable, so these short videos get right to the point, highlighting tool and equipment trends, combined with an educational focus on technology that brings you solutions to address the growing complexity of vehicle repair. Education and training are the “STRIKING POINT” of having success in today’s shop environment!
Our second video series is TechShop’s Reveal, a 30-second product video enhanced with 360-degree photography, graphics and audio information showcasing the newest and most innovative products.
Lastly, we’ll soon be debuting the TechShop Striking Point video-podcast series. This monthly episode will extend the conversation on the topic of tools and technology with industry experts to bring insightful solutions directly to you, whenever and wherever you want to listen.
Eric Garbe, a familiar face you’ll still see, will join me on this exciting journey of providing new multimedia content to you all. We’re really looking forward to having you view our new ventures, and we especially can’t wait to hear what you think about them. Feel free to drop us a line! TS
Watch the first Striking Point video podcast episodes here.
Watch the first TechShop Reveal here.
Watch the first couple of Striking Point videos here.
