Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses

Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses

The ASA Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to customers.

I strongly feel that a good website and social media are essential tools for independent repair facilities – as well as most other businesses. That’s why I like to share the results of the Automotive Service Association (ASA) and AutoInc. magazine (the group’s publication)’s annual “Top 10 Websites Contest.”

“Sharing better ways to do business is one of the cornerstones of membership in the Automotive Service Association,” said Dan Risley, ASA’s president and executive director. “Our annual Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to their customers and potential customers. These are all member-shops on the cutting edge of today’s marketing trends, and we congratulate all of the winners for their outstanding efforts.”

This year, the judges reviewed close to 120 website submissions and narrowed the field to what they considered the best. Their Top 10 includes (in alphabetical order):

 

“Once again, this year’s crop of top websites shows how the best shops in the industry are using social media to serve their customers and promote their businesses,” said Tony Molla, ASA’s vice president. “Of note is the growth in the use of video clips to help spotlight the services offered and the expertise within the shop.”

Hopefully you’ve noticed the changes we’ve made to our site, which has received a makeover, featuring an improved mobile experience. The simpler, cleaner interface makes finding and reading content easy. The site’s fully responsive design scales automatically based on your screen size – whether you’re on a mobile phone, a tablet or a laptop.

With the infinite scroll layout, you can continue reading content without needing to click or search for other articles. And with a couple of clicks, it’s easy to share our content on your personal or shop’s social media sites.

Let me know what you think of the site. We’d love to hear from you. Email me at [email protected].

 

 

FREE PRODUCT INFO FROM TECHSHOP!

Want to know more about the equipment, tools and supplies you see in every issue of TechShop? You can view the advertisements and product announcements online, and easily request more information using our electronic Quick Trax service. Just go to: techshop.hotims.com/

 

You May Also Like

Building a Shop Culture of Success

First, write out your plan for success. Next, be sure to train your entire team at the same time.

Courtesy of ShopOwner by David Rogers

Are you ever done training? 

Does it ever feel like you’re too busy and stretched too thin to focus on your operation? 

It’s harder than ever to find and hire critical team members, so it’s no surprise that during busy summer months, many shop owners feel like they only way to stay on top of higher car counts is to drop everything else so they can focus on working inside the business as an advisor or technician. 

Customer Relations

Customer relations are crucial; a single negative encounter can lead to consequences.

Technician speaking to customer
How To Pick The Right Battery For Your Customers’ Needs

Providing your customer with the correct group size and type of replacement battery is more important than ever.

Building A Winning Strategy

If you get one percent better each day for one year, you’ll end up 37 times better by the time you are done.

Utilizing Technology In the Service Garage

Shops that use technology effectively will increase customer service and improve internal processes to boost satisfaction.

Other Posts
Fuel Pumps and Cranking

Diagnosing the problem comes down to understanding what causes a loss of fuel pressure.

How To Sell Service, Not Price

How do you explain to customers why your recommendations are not based on being the low-price provider?

Build A Winning Culture By Allowing Failure

Yes, strive for victory, but great shops know that solid training moments come by learning from mistakes.

Scan Tool Tech

While systems can and will differ, here’s a look at common ADAS features, their general configurations and calibration requirements.

scan tool tech