Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses

Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses

The ASA Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to customers.

I strongly feel that a good website and social media are essential tools for independent repair facilities – as well as most other businesses. That’s why I like to share the results of the Automotive Service Association (ASA) and AutoInc. magazine (the group’s publication)’s annual “Top 10 Websites Contest.”

“Sharing better ways to do business is one of the cornerstones of membership in the Automotive Service Association,” said Dan Risley, ASA’s president and executive director. “Our annual Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to their customers and potential customers. These are all member-shops on the cutting edge of today’s marketing trends, and we congratulate all of the winners for their outstanding efforts.”

This year, the judges reviewed close to 120 website submissions and narrowed the field to what they considered the best. Their Top 10 includes (in alphabetical order):

 

“Once again, this year’s crop of top websites shows how the best shops in the industry are using social media to serve their customers and promote their businesses,” said Tony Molla, ASA’s vice president. “Of note is the growth in the use of video clips to help spotlight the services offered and the expertise within the shop.”

Hopefully you’ve noticed the changes we’ve made to our site, which has received a makeover, featuring an improved mobile experience. The simpler, cleaner interface makes finding and reading content easy. The site’s fully responsive design scales automatically based on your screen size – whether you’re on a mobile phone, a tablet or a laptop.

With the infinite scroll layout, you can continue reading content without needing to click or search for other articles. And with a couple of clicks, it’s easy to share our content on your personal or shop’s social media sites.

Let me know what you think of the site. We’d love to hear from you. Email me at [email protected].

 

 

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