Emico, manufacturer of automotive catalytic converters for aftermarket applications, down pipes and exhaust system components, has unveiled a revamped logo in the wake of its sale to Advanced Clean Air Technologies Global (ACAT).

The companies unveiled Emico’s new branding in their shared display at the SEMA Show in Las Vegas. The ACAT/Emico booth is in the Racing & Performance section in booth No. 25153.

Emico, based in Barrie, Ontario, Canada, commissioned the new logos, which feature an “E-sided” or “3E” cube alongside the company name, which has been shortened from its original “Emico Technologies.” The logo has been adapted to work with four different color backgrounds: white, black, light blue (shown above) and dark blue, colors that align with ACAT Global’s branding. The new logos were designed by Code Four, a creative agency based in Huntington Beach, Calif.

Emico’s new name and logo will be rolled out beginning this week at the SEMA Show. The branding will ultimately be reflected on the company’s products, packaging, website and catalog.