Ford Motor Company’s Ken Czubay will headline the 2009 SEMA Show Keynote Luncheon, Monday, Nov. 2, 2009, in Las Vegas.

The annual lunch takes place the day before the official opening of the SEMA Show and has been a coveted feature of the trade event since 1979. Czubay, Ford’s vice president of U.S. marketing, sales and service, will elaborate on how the automaker’s commitment to creating vehicles that are easy to personalize has played a key role in driving vehicle sales.

Ford, the featured automaker of the 2009 SEMA Show, has always been a strong supporter of the SEMA Show and has long recognized the benefits of vehicle customization. The OEM is a pioneer of the SEMA Technology Transfer Program and participates with SEMA members on several technology-sharing programs and measuring sessions.

While all showgoers are invited to hear Czubay speak at the Keynote Luncheon, the event is ideal for exhibitors who are already in Las Vegas setting up for the Show. Tickets, which are $25 each, are available at https://www.semashow.com/forms/EventReservations.aspx.

The SEMA Show opens Tuesday, Nov. 3, and continues until Friday, Nov. 6. The Keynote Luncheon is one of the Show’s many special events and is part an educational program that creates added value for attendees. For a comprehensive schedule of events and seminars, visit www.semashow.com.