Four Seasons unveiled a new logo and updated graphic packaging for its new compressor product line,  announced by Ron Miller, marketing director for Four Seasons on Aug. 28.

“As a flagship brand of Standard Motor Products – Temperature Control Division, the Four Seasons brand received a new, contemporary look that delivers the long-standing message of quality and performance,” Miller said. “Our new tagline, ‘Quality. Coverage. Service.’ grounds the logo with the brand’s promise and corporate core strategy.”

The new compressor packaging was refreshed to deliver a clean, concise and contemporary look, reflecting the quality of the product category and easily standing apart from competitive product packaging. Customers will start seeing the new design on product labels, marketing materials, advertisements and more in the coming months.

Link: Four Seasons