FRAM and Arm & Hammer have teamed up to develop and launch the new FRAM Fresh Breezed cabin air filter.
The FRAM Fresh Breeze cabin air filter with carbon and Arm & Hammer baking soda was designed to absorb odors from the air that passes through the vehicle’s ventilation system. It is the first time Arm & Hammer baking soda has been incorporated into an automotive air filter product.
In addition, the filter removes 98 percent of pollen particles and road dust from the air passing through the vehicle’s ventilation system, according to the company.
The FRAM Fresh Breeze product line will feature coverage for approximately 33 million vehicles on the road today that come equipped with a cabin air filter. Most of the filter models available can be installed in 15 minutes or less.
For more information on the FRAM Fresh Breeze product line, repair shops should contact their local parts distributor and retailers and wholesalers should call their local Honeywell sales representative or log on to www.honeywellauto.com.