As an annual exhibitor at the SEMA Show in Las Vegas, the Illinois based Gaither Tool Co., who specializes in the manufacture and design of innovative tire servicing equipment, were dedicating their appearance at this year’s event to showcase their very latest product – the all new E-CUBE mobile tire servicing unit.
The debut arrived after a very progressive and productive pre-show PR and marketing campaign and fresh from a hugely successful debut in Europe in September.
The E-CUBE was Gaither’s ultimate objective on the booth and gained maximum impact by presenting a typical mobile tire serving vehicle that was fitted out with the E-CUBE as part of a fully functional mobile tire workshop.
“We wanted to give visitors to the booth a truly authentic experience when first viewing the E-CUBE so they could imagine what to expect when adding this visionary piece of equipment to their fleet,” said Daniel Brahler, Gaither’s product manager. “The four day show was a resounding success for Gaither and the E-CUBE attracted the same immense level of interest as at the European show. Many visitors to the booth, following a demonstration were amazed at the genius idea and design of building all relevant tire changing components into one compact unit and said it has made then stop and think just how much the E-CUBE could increase their mobile service business in the future. In fact we took some orders right there on the booth and completed our very first installation within seven days of the show.”
At the same time, Gaither also showcased an impressive display of some of their other leading and popular products including the Bead Bazooka, Smart Cart, Smart Disc, Wheel Assist, Bottle Jacks, Floor Jacks, Safergo and Wheel Dolly. With its unique rifle-like design, the Bead Bazooka Tommy Gun represents the next generation of powerful tire bead seating tool on the global market. With its (new patent pending) 2 inch MIS Valve is delivers even more power than the original model but from the same small, easy to handle design that ensures additional control and comfort whilst improving safety and accuracy.
Also attracting attention was the Winntec SafeGo and Wheel Dolly tire transport equipment and the Winntec Smart Cart for larger and heavy tires.
“SEMA was an extremely important show for Gaither, not just for the incredible success of the debut of the E-CUBE and interest in our complete product range on the booth,” Brahler said. “But also as it is always a perfect stage for us to meet our existing customers from around North America to discuss their needs into 2019.”