This fall KYB is helping more people to experience the KYB difference by launching the annual “Feeling is Believing” promotion. Participating service providers will receive a certificate valid for $10 off future KYB purchases when they buy and install a set of two KYB shocks or struts between September 1st and October 31. Service providers participating in “Feeling is Believing” will also receive point of sale items to assist them in selling more shocks and struts.

“Feeling is Believing” offers service providers with the flexibility to implement the program as they like. Service providers can pass the savings on to consumers, or redeem their certificates on KYB products for their technicians.

“The ultimate purpose of ‘Feeling is Believing’ is to allow people to feel first hand the additional handling and stability that KYB products provide. A flexible program that is easy to implement is the best way to achieve this,” stated KYB’s Director of Marketing and Training William “Mac” McGovern.

KYB Corporation supplies shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the North American aftermarket. For more information, log onto www.kyb.com.