Ten years after the idea of the SocialCRM shop marketing service came to light during a series of customer focus groups with aftermarket shop owners, Mitchell 1 is celebrating the anniversary of this comprehensive marketing service that has evolved to include over 20 different features to help shops connect with customers and grow their businesses.
Mitchell 1 listened to what customers wanted and launched the CRM product in July 2005 with scheduled service reminders postcards. Soon afterward, the “social” component was added to the product name when digital and social media services were implemented, including verified customer reviews, social media content, reputation management, Internet search optimization and online marketing.
“The first 10 years have seen tremendous growth and we’re just getting started,” said Brian Warfield, senior product manager for SocialCRM. “We continue to improve and grow our offerings based on feedback from our loyal customers in order to meet their marketing needs. We want to express our appreciation to everyone that has been a part of our 10-year journey.”
The SocialCRM shop marketing service is dedicated to providing the most comprehensive way to reach an entire customer database with unique marketing messages. Repair shops can retain existing customers with automated service reminders, thank-you emails and targeted e-mail promotions, as well as attract new customers through authentic reviews and increased Internet visibility. A dedicated support agent is assigned to every shop customer to ensure maximum results from the service. SocialCRM is integrated with the Mitchell 1 Manager SE and most of the industry’s more popular POS systems to improve consumer interactions, create more loyal customers and to encourage positive word-of-mouth marketing.
“Mitchell 1 created SocialCRM because shop owners asked for it and we continue to enhance the product to meet shops’ marketing needs,” said Warfield. “This makes Mitchell 1 a perfect marketing service partner for the aftermarket shop.”