Mitchell 1 will be showcasing their latest technology, which includes enhancements to OnDemand5.com, Manager and ManagerPlus SE, CRM Reporting, PerformanceCenter and ServiceIntelligence during Industry Week 2007, Oct. 30 – Nov. 1, at SEMA booth #13226.

“We’ve had an exciting year at Mitchell 1, which has included several product updates and enhancements, and the addition of new capabilities and advanced technologies that will help professional technicians improve their knowledge, as well as help build their businesses,” said Karen Wagner, marketing manager. “Industry Week is an ideal time for everyone to stop by our booth and see for themselves how Mitchell 1 can help them have a great 2008.”

Mitchell 1’s 2007 highlights include:

• OnDemand5.com — Increase your shop’s productivity, profitability and efficiency with the latest version of OnDemand5.com. Key enhancements include OnDemand Live for real-world tips from other OnDemand users, record-setting amounts of new content for the second year in a row, Mode 6 data to diagnose vehicles at a deeper level, thousands of new tips from the aftermarket’s leading technical training group, and exciting end-of-year efficiency enhancements.

• Manager & ManagerPlus SE — All new ShopStream Enabled edition of Mitchell 1 Manager and ManagerPlus features many productivity-enhancing capabilities including: integration with OnDemand5.com, integration with Snap-on’s PC-based scanner and diagnostic module, electronic technician worksheets, easily configurable displays, integration to the Nexpart catalog from WHI Solutions (formerly Wrenchead), and much more.

• CRM Reporting — Build long term customer loyalty for your automotive repair business by reminding your best customers they are due for scheduled maintenance at the right time.

• PerformanceCenter — A bundle of services designed for busy shop owners that want to take their shop’s profitability to the next level using the Mitchell 1 shop management system. Advanced online reporting and convenient software training are key features of PerformanceCenter.

• ServiceIntelligence — Access customer service history to supply them with a complete and comprehensive vehicle service report to aid their customers in maintaining their vehicle with regularly scheduled maintenance.

For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s website at www.mitchell1.com.