Family-owned, national retailer Northern Tool + Equipment has ramped up its welding and fabrication product mix through a partnership with ESAB to offer quality equipment ranging from pro-grade welders to gas-powered metal cutters and accessories that feature premium components for pro-grade work. This is the first time ESAB welding products have been available through the retail channel in North America and marks a pivotal step in delivering on the company’s strategy to open new channels to serve a wider breadth of customers in North America.
In addition to ESAB, Northern Tool + Equipment offers welding products across its private label Klutch and Ironton lines, plus Lincoln and Hobart.
Northern Tool’s ESAB products include the Rebel, Rouge and Firepower welders and more than 30 welding and cutting accessories. Products from select ESAB’s marquee brands — ESAB, Victor Gas Equipment and Tweco — are available across Northern Tool + Equipment’s retail footprint, which includes more than 125 stores across the 23 states(primarily in the Midwest, Southeast and in Texas). These products are also available online at northerntool.com, offering welders and fabricators across the country a path to purchase.
“ESAB is a powerhouse in welding and fabrication in the U.S. and globally, and we are pleased to offer select ESAB, Tweco, and Victor products to our customers. From the ESAB Sentinel welding helmet to the Rebel™ series of welding machines, these are innovative and in-demand products our customers are excited to have access to directly,” said Suresh Krishna, chief executive officer of Northern Tool + Equipment. “We’re proud to be ESAB’s first retail partner for these marquee brands and are already seeing product sales performing well and exceeding our goals to-date.”
View the full ESAB products offered at Northern Tool + Equipment online: https://www.northerntool.com/shop/tools/category_esab