Management: Simple Ways to Make Sure Your Shop is ‘Top of Mind’ with Your Customers
You’ve just finished your customer’s vehicle, but don’t let a simple, cost-effective advertising opportunity slip away. We’ve used a three-step in-house advertising plan for years, and we’ve always had a favorable response from our customers. Here are the nuts and bolts of the plan.
News Update Affinia Group Restructures Marketing Organization: Adds Key High-Level Positions
Affinia Group Inc. has transformed its marketing organization, including the creation of four new, high-level positions. The move will place increased emphasis on global thinking and the use of category management to drive customer-facing decisions, according to Terry McCormack, president and CEO of Affinia. Jerry McCabe, formerly vice president of communications and marketing services, has
Mitch’s World: Wrangling in a Herd of Repair Estimate Issues
I’m sitting at my desk at home watching the greedy hand of darkness grab for the last few remaining moments of daylight. It’s not an unfamiliar ritual. In fact, it happens with frightening regularity. I finish up at the shop, head home, have dinner and talk about the day with my wife. By the time
Power Options: Restoring a Vehicle to Like-New Performance
Replacing a worn or broken engine on a customer’s vehicle can be a very sensitive subject for many independent shop owners because it’s a time-intensive and possibly high-liability service. After a replacement is done, a shop’s greatest fear is that a minor ticking noise or oil leak may ruin the profitability of the engine replacement.
Mitch’s World: Wrangling in a Herd of Repair Estimate Issues
I’m sitting at my desk at home watching the greedy hand of darkness grab for the last few remaining moments of daylight. It’s not an unfamiliar ritual. In fact, it happens with frightening regularity. I finish up at the shop, head home, have dinner and talk about the day with my wife. By the time
Mitch Schneider: High Noon at the Schneider Corral
I pushed the office door open and walked out into the middle of the driveway. I turned to my left and looked out toward the arroyo. That’s when I first saw the dark outline of a man walking up the hill toward me. The sun was in my eyes and I had to squint in order to try and make out who or what was coming my way. I took a deep breath and made the choice to meet my destiny, whatever it might be, head on.
Top Five Tools
Gary Farber, president Debra Farber, vice president All Brand Auto Service Kensington, MD Snap-on MODIS — A powerful tool for a broad range of diagnostics and applications. Identifix — A world of information on one website. By checking www.identifix.com before starting a technical job, diagnostic time is saved because the answer is usually right there.
Hennessy Opens ‘University’ on Website
Hennessy Industries has added Hennessy University, a free web-based training module for Coats brand wheel service and equipment, to its website. Hennessy University features modules on Coats accessories and equipment, and has seen more than 500 technicians complete some 3,000 course modules thus far this year.
Mitch’s World
High Noon at the Schneider Corral I pushed the office door open and walked out into the middle of the driveway. I turned to my left and looked out toward the arroyo. That’s when I first saw the dark outline of a man walking up the hill toward me. The sun was in my eyes
Mitch’s World: High Noon at the Schneider Corral
I pushed the office door open and walked out into the middle of the driveway. I turned to my left and looked out toward the arroyo. That’s when I first saw the dark outline of a man walking up the hill toward me. The sun was in my eyes and I had to squint in