Red Kap has selected L.A. Roadsters 2012 Builder of the Year Troy Ladd as the third custom car icon to be added to the growing stable of Red Kap Craftsmen. Ladd owns Hollywood Hot Rods in Burbank, CA, and has been designing, building and restoring incredible custom hot rods out of that high-profile shop for more than a decade.
The Craftsmen is a video series profiling custom builders who embody Red Kap’s core values of heritage, craftsmanship and passion. Ladd is known for his work on the TV shows “Rides” (2003), “Ultimate Car Build Off” (2010) and “American Icon: The Hot Rod” (2010). He’s been honored by enthusiast magazines like Hot Rod Magazine, Street Rodder Magazine and Rod & Custom. Other major wins include Grand National Roadster Show 2010 Builder of the Year and the Goodguys Rod & Custom Association/SEMA 2007 Trendsetter Award. The Newport Bach native’s trademark touch combines a strong reverence for past icons with an eye toward the future.
“Red Kap’s Craftsman series was developed to celebrate individuals that have a passion for building and follow those dreams to build, whether they are an expert or novice craftsman,” says Chris Holcombe, vice president and general manager of distributor brands, Red Kap “They are not always professionals — many are weekend builders or hobbyists — but all have an unrelenting aspiration in a job done right, and we want to honor these individuals.”
“The Builder” is the first of two videos profiling Ladd. Viewers will hear his unique stories while seeing the high-performance works of art that earned him a place among this elite group.
Watch Troy’s video here.
The company will continue to add more Craftsmen to this program in the months ahead.
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