Redline Detection has just been named the SEMA 2020 Manufacturer of the Year. This prestigious award is given to one manufacturer each year who has displayed exceptional technical innovation, outstanding business practices, leadership in the industry and an investment in the well-being of their employees.
Although unable to celebrate in-person in Las Vegas, hundreds of viewers watched on the SEMA Show YouTube Channel as the SEMA Awards Celebration took place online. The 50-minute program provided the industry, honorees and friends and family with an opportunity to celebrate top leaders in the industry.
“Through these extraordinary times, we are honored to recognize individuals and companies that have met the challenges of this year and embody the spirit of our industry,” said Chris Kersting, SEMA president and CEO. “Now more than ever, it is important for our community to come together and celebrate our successes.”
Redline Detection designs, engineers and builds professional-grade diagnostic leak detection equipment for the automotive aftermarket, OEMs and the heavy-duty industry. Redline technology is currently used in 132 countries around the world by individual technicians, race teams, and leading automakers like General Motors, Tesla, Jaguar Land Rover, Mazda, Nissan, Volvo, Subaru, Honda, Toyota and others.
“We are thrilled and honored to be chosen as the SEMA 2020 Manufacturer of the Year,” said Redline Detection’s CMO Alex Parker. “We are able to do what we do thanks to our wonderful vendors, customers, industry friends, media partners and this entire Redline team. Even during COVID, this team has risen to the occasion and shown up every day ready to work, so that we can continue to provide our Made in America quality equipment and support hard-working technicians.
“Most of all, this award is for our industry,” she continued. “Together, we have proven that we can thrive and grow in the toughest of circumstances. If there’s one thing we’ve learned from 2020, it’s that we as an industry are even stronger and more resilient than we ever thought.”
In 2019, Redline won the SEMA Global Media Award for the Dual Purpose Diagnostic Leak Locator. The company also designed a custom-branded Dual Purpose Diagnostic Leak Locator for SEMA Garage headquarters in Diamond Bar, CA that is available for all SEMA members to use.
Redline Detection participated in the 2020 virtual SEMA360 show with Tech Tip videos, educational resources and displayed the new SpeedSmoke diagnostic leak detector in the New Product Showcase.
This year, General Motors mandated Redline’s PowerSmoke technology essential equipment in all 4,550 dealer locations in North America, recognizing the dramatic time savings and fast ROI of 8.2 weeks the tool provides. Diagnostic leak detection is used to quickly pinpoint faults in EVAP/intake systems as well as boosted turbo, diesel, supercharged engines, simulating the pressures of a running engine for testing with the engine safely off. This delivers increased performance, improved emissions and better fuel economy while creating dramatic technician time savings and boosting first-time fix. Redline Detection has also developed private label equipment programs for Matco Tools, Mac Tools Stanley Black and Decker and Cornwell Tools.
In addition to designing custom diagnostic solutions for OEMs and the aftermarket, Redline Detection has demonstrated an industry-leading commitment to supporting technical education. The Redline team produces a weekly “Tech Tip” video series for YouTube, focused on diagnostic leak detection tips and techniques.
The company’s Orange, CA headquarters include the Redline Tech Academy, a classroom space that accommodates up to 40 people in person or hundreds via video demonstration and is free for customers and industry partners to use. Redline Detection has also partnered with organizations such as ASE (National Institute for Automotive Service Excellence) to present free technical webinars for automotive students, technicians, and instructors. In each of the last five years, Redline Detection has donated $20,000 worth of diagnostic leak detection equipment to automotive education programs, at both the high school and college level.
Jeff Buckley, owner of My Father’s Shop Certified Automotive Repair in Midlothian, TX, has introduced Redline to some of these automotive programs in need of new equipment. “I’m so proud to work with Redline Detection to help get tools for schools,” he said. “I hear many stories from schools that budgets are cut or are very tight. Many times, it’s a dream to have a tool like a diagnostic leak detector. These schools are so appreciative to receive a quality tool from a quality company. As I reach out to schools across our nation, Redline Detection doesn’t hesitate to help when they find out about a need.”
For more info: redlinedetection.com