Redline Detection announced that CMO Alex Parker has joined the Petersen Automotive Museum for their new business incubator program, sponsored by Rolex. The incubator program is designed to support visionary female entrepreneurs with early-stage businesses to drive change in the automotive industry.

“With only 23.6% of motor vehicle industry positions held by women in 2019, we felt it was our responsibility as a world leader in automotive thought to create this incubator program,” said Executive Director Terry L. Karges of the Petersen Automotive Museum. “Through the generous support of Rolex, and our selection committee, we can empower and develop visionary women to harness their potential and give them an opportunity to break into the automotive space.”

Parker joins the committee of industry-leading women offering their business expertise in this mentorship program. The program is open to female entrepreneurs with early-stage businesses in the greater Los Angeles area that are within or related to the automotive industry. The committee will invest $25,000 and provide hands-on mentorship to one selected company, who will receive access to the Petersen network of sponsors and partners. The mentors will guide the selected company on how to create a roadmap to meet their business goals and prepare for their next financial milestone.

“This incubator program is a rare opportunity to impact the future of our industry. I’m thrilled to join the Petersen Automotive Museum in this exciting venture, and I look forward to helping these visionary entrepreneurs turbocharge their businesses,” said Parker.

Applications are currently open and will be accepted until July 31, 2021. To apply, please visit https://www.petersen.org/business-incubator-program. For more information about the Petersen Automotive Museum, visit Petersen.org