STANLEY announced that The Home Depot will now be the exclusive home improvement retailer for its STANLEY hand tools and storage product portfolio, both in store and online, beginning in 2019. In addition, The Home Depot will also garner exclusivity across the STANLEY FATMAX product line, the world’s leading tape measure brand known for innovation and durability.
With a 175-year history in designing and manufacturing reliable tools for all users, the STANLEY brand, including STANLEY FATMAX, is now entering into one of the largest exclusivity partnerships in the tools and storage industry.
“This partnership with The Home Depot represents an exciting alignment that provides both pro and DIY consumers with unparalleled access to the world-class STANLEY and STANLEY FATMAX portfolios,” said Jeff Ansell, executive vice president and president of global tools & storage for Stanley Black & Decker. “Joining the existing exclusivities of DEWALT FLEXVOLT cordless tools and DEWALT hand tools, the addition of STANLEY and STANLEY FATMAX enhances the robust offering of our brands to the loyal Home Depot customer.”
“We strive every day to be No. 1 for providing intuitive products and shopping experiences for our customers,” said Jeanine Huebner, senior vice president of hardlines for The Home Depot. “We firmly believe that by focusing on product, innovation and brand, we will create the best-in-class value proposition for our home improvement and Pro customers.”