TechShop Managing Editor Eric Garbe discusses the common topic of the technician shortage.
When optimizing your shop’s site on potential customers’ search results, Google sets the rules. Did you know that even the reviews your shop receives from customers factor into your SEO?
“With a few clicks, you can share a promotion or advertise your shop with a budget and timeframe that you control.”
Your smartphone’s camera will become one of your new favorite marketing tools! There’s always something interesting you can share, and it won’t take too much time; just a little effort.
Maintaining an active Facebook presence remains a solid marketing strategy. When people search for your shop online, that content can help drive more business.
This year, I’ll devote my column to helping you improve your digital marketing. We’ll bring you the SEO and social media tools you need for your business.
Editor’s Notes: Website Winners Use Video and Social Media Tools to Market and Improve Their Businesses
The ASA Top 10 Websites Contest allows the industry to learn and grow from seeing how other sites effectively communicate their marketing messages to customers.
The TechShop team and more than 3,500 attendees from around the world recently joined Integrated Supply Network (ISN) at its 14th annual Tool Dealer Expo June 24-25 in Orlando, FL. There, suppliers launched new products and gave away more than $2 million in cash and prizes throughout the weekend event. The expo included product and
For the past year and a half, in addition to being editor of TechShop, I’ve also carried the role as editor of our student publication Tomorrow’s Tech, which is delivered to NATEF-certified automotive technical programs throughout the U.S. With this responsibility, I’m keenly aware of the industry’s need for the next generation of automotive service
Training is one of a technician’s most important tools.
According to a recent Federal Reserve survey of conditions across the U.S., automotive repair shops were among the few businesses benefiting from the winter weather in the first quarter of 2014. Take advantage of this time by investing in your shop and your technicians.
The degree to which your employees can impact your bottom line hinges on their level of engagement and sense of ownership in the shop’s success. When engagement is high, performance follows, as does key business-building factors like service excellence and outstanding customer service.