Editor’s Notebook: Unperformed Maintenance is ‘Ripe for the Picking’
The month of April can be “taxing” in more than one way. Beyond the dreaded income tax return deadline, April is also one of the two times during the year when the Car Care Council issues results of vehicle inspection check lanes held at community car care events across the country.
Pennzoil Launches Long Love Cars Campaign
For some drivers, cars equal freedom; for others, cars represent status; for many, their car stories are based on driving memories. Through car stories, Long Love Cars will come to life with sponsorships, activations and programs that offer meaningful ways for consumers to connect with the brand everywhere cars are adored.
Driving More Business to Your Business
There is a perfect storm brewing out there that offers independent repair shops a great opportunity to grow their business. This is why National Car Care Month in April is the ideal time for repair shops to help consumers see the benefits of regular vehicle maintenance. Central to National Car Care Month are community car care events that feature free vehicle check-ups or inspections.
Directions: Service and
It will be interesting to see if drivers of older cars continue to put off maintenance and service to a point where a vehicle repair becomes so expensive that the owner opts for a new vehicle. If so, it could be bad news for independent repair shops that are already seeing a slow down in scheduled service and maintenance.
Perspectives: Are You ASE Certified?
We congratulate the top scorers on the ASE certification tests for their understanding of the need to promote professionalism in our industry and their daily commitment to highest-quality repairs.
Editor’s Notebook: Cash-Strapped Consumers Fuel Unperformed Vehicle Maintenance Trend
For those who fix cars daily and are responsible for keeping America rolling, it’s disheartening to learn that not everyone has such an allegiance. A recent Consumer Reports poll may have you shaking your head, or, better yet, nodding in agreement on the amount of unperformed maintenance that’s there for the taking.
Tech Tip: Cavitation – A Cooling System’s Worst Nightmare
One of the main concerns created by cavitation is the erosion of the metal on the outside surface of cylinder liners.
VW/Audi Maintenance that Drives Profits
To say that Volkswagen and Audi Group (sometimes mistakenly referred to as VAG) is a large part of the automotive scene worldwide is a gross understatement. From basic transportation to record-setting performance cars, VAG is a recognized leader in innovation and cutting-edge technology. A broad spectrum of models has put a huge number (millions) of VAG models on the road in North America, and these cars will provide many years of potential repair and service opportunities. Getting to know the various models, repair techniques and a few shortcuts will help make repairs more routine and profitable.
Federal-Mogul’s ANCO Wipers Brand Wins Product, Marketing Awards at AAPEX
Federal-Mogul’s ANCO wipers product and marketing teams received the highest honors in competitions for new products and point-of-sale materials during AAPEX held earlier this month in Las Vegas.
Bosch Renews Partnership with Discovery Channel’s Storm Chasers to Launch New ICON Wiper Blade Advertising Campaign
Building on the success of the ‘How Storm Chasers Clear the Way’ campaign introduced last year, Bosch has once again partnered with Discovery Channel for the popular Storm Chasers series to launch a dynamic new advertising campaign for the premium ICON beam wiper blade.
TRICO Unleashes Wide-Reaching Consumer Advertising Campaign to Drive Wiper Sales this Fall
Trico Products recently announced details on a comprehensive, high-impact consumer advertising campaign designed to drive demand for TRICO wiper products at participating retailers and vehicle repair shops across the U.S. this fall.
Tech Feature: Subaru Service Essentials
My stint at being a service advisor for a number of dealer service departments over the years gave me a lot of experience in “bundling” services into a package. Having a service plan or “menu” built value for the customer. It also provided the service department with reliable income. Though there are good and bad points to service menus, the basic idea is a good one, and works well for any kind of automotive service or repair facility.