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TECH Tire Debuts New Online Trainer

New video series focuses on tire repair and training.

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TECH Tire Repairs, a wholly owned company of Technical Rubber Company (TRC), announces the debut of “Izzy,” TECH Tire & Wheel’s new digital trainer. 

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According to Izzy, she is “an Ohio native who enjoys summer, local breakfast diners, adventures with her little family and empowering those in the tire repair industry with exceptional training and instruction.” TECH’s new training videos featuring Izzy are posted on TECH’s YouTube channel. Izzy provides viewers with the proper process and tools needed to repair many different types of tires using high-quality TECH products.

Izzy’s first two training videos focus on two newer types of tires; noise reduction tires found on all modern electric vehicles and the self-sealing tires, which are being reintroduced to the market.  

TECH is committed to providing access to proper tire repair training, tools and support through TECH University, which they created in 1970. Since then, TECH’s vision to Teach Each Customer How is being fulfilled in their 3,000-square-foot, state-of-the-art training facility in Johnstown, Ohio.

“TECH training curriculum combines both classroom and hands on training, and Izzy’s videos are an extension of our comprehensive training curriculum,” said Chris Intihar, TECH Americas General Manager.

Izzy brings tremendous energy, enthusiasm and relatability to today’s marketplace. The response to her initial videos has been overwhelmingly positive. Izzy will regularly showcase TECH’s existing high-quality products and introduce new TECH tire and wheel products in future videos, as well as be a fixture at all TECH events.

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