IRWIN Industrial Tools, a Newell-Rubbermaid Company, continues its tradition of creating meaningful innovation to drive performance and efficiency on the job site with the introduction of the VISE-GRIP Quick Adjusting Wrench.
IRWIN has revolutionized the traditional adjustable wrench by replacing the clumsy thumbwheel with a lever that adjusts the jaw 2X faster with a single motion. And, unlike traditional wrenches, the IRWIN VISE-GRIP Quick Adjusting Wrench will not strip nuts, bolts or fasteners because the jaw locks securely into place. The grooved internal jaw slides forward manually for quick, one-handed sizing and locks in place for leverage and repeated use. The Quick Adjusting Wrench is available in metric and SAE versions and all models are backed by the IRWIN Lifetime Guarantee.
The VISE-GRIP Brand
Trade professionals have trusted the VISE-GRIP brand to deliver the highest standards in pliers since 1924. Over recent years, this exceptional reputation combined with innovation that improves the performance of the tool has created a new high-performing generation of pliers and wrenches in the IRWIN VISE-GRIP category – Fast Release Locking Pliers, the Quick-Adjusting Pipe Wrench, GrooveLock Pliers, and now, with the addition of the Quick Adjusting Wrench, a comprehensive assortment of pliers and wrenches is available to professional tradesmen under the VISE-GRIP brand.
According to a recent research study by NPD Group on the strength and longevity of the VISE-GRIP brand:
• Aided awareness for VISE-GRIP among professional tradesmen was over 93%;
• VISE-GRIP had the highest level of ownership among pros, 85.1%;
• VISE-GRIP was rated “best” brand by professional tradesmen over the competition; and
• VISE-GRIP was rated number-one by professionals in terms of likelihood to repurchase.
Targeted Commercialization Support
IRWIN Industrial Tools is supporting the launch of the Quick Adjusting Wrench with an integrated marketing campaign that will reach more than 100 million people by the end of 2007. The innovation and performance of the Quick Adjusting Wrench, combined with the recognition of the Vise-Grip brand and extensive media campaign, will generate strong demand for this one-of-a-kind wrench.
Where to Buy
The VISE-GRIP Quick Adjusting Wrench and the entire line of VISE-GRIP pliers and wrenches, are available at home centers, hardware stores and industrial construction distributors. The suggested retail price is $19.99 for the 8” Quick Adjusting Wrench. Other available sizes include the 6”, 10” and 12” wrenches.
IRWIN Industrial Tools manufactures and distributes professional grade hand tools and power tool accessories worldwide for trade professionals who demand superior performance and durability on the job. IRWIN Industrial Tools’ brand portfolio features user-preferred category leaders such as IRWIN, VISE-GRIP locking tools, MARATHON circular saw blades, QUICK-GRIP clamping tools, SPEEDBOR flat bits, STRAIT-LINE marking tools, Unibit step drill bits and HANSON taps and dies. IRWIN Industrial Tools is a Newell Rubbermaid company.
For more information about IRWIN’s line of hand tools and power tool accessories, call 1-800-GO IRWIN or visit www.irwin.com
