Ultra-Premium Disc Brake Pads and Calipers from Akebono Provide Smooth, Quiet Braking

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Ultra-Premium Disc Brake Pads and Calipers from Akebono Provide Smooth, Quiet Braking

Akebono and auto-service professionals know the key to profitability is premium quality parts, meaning less warranty work and an increase in customer satisfaction. As they partner together to focus on quality brake repairs and replacements, customer complaints and comebacks are disappearing. The result is repeat business and new business referrals.

TechShop Staff Writers
By TechShop Staff Writers
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Akebono Corporation developed and perfected ceramic friction technology in the late 1980s. Today, Akebono Ceramic Technology (ACT) has become the quality standard of the automotive industry for cars and light trucks. Original Equipment (OE) manufacturers specify Akebono ceramic brake pads more than any other brand.

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Akebono and auto-service professionals know the key to profitability is premium quality parts, meaning less warranty work and an increase in customer satisfaction. As they partner together to focus on quality brake repairs and replacements, customer complaints and comebacks are disappearing. The result is repeat business and new business referrals.

Akebono ultra-premium disc brake pads and calipers are the OE benchmark for smooth, quiet braking with precise OE quality and fit. The vehicle-optimized ceramic formulations virtually eliminate noise, pedal pulsation and tarnished wheels and provide definitive control of Noise, Vibration and Harshness (NVH) and Disc Thickness Variation (DTV). Overall, Akebono’s ultra-premium disc pads offer measurable performance benefits beyond OE pad capabilities.

In early 2005, Akebono introduced their new EURO and Akebono Street Performance ultra-premium ceramic brake pads, each featuring new patented Akebono Ceramic Technology (ACT). The EURO line, designed for European sedans and sport utility vehicles, is derived from ceramic friction formulations developed in Akebono’s European facility and perfected in Akebono’s North American research and development center in Farmington Hills, MI. The Akebono Street Performance line is designed to compete both on the street and at the show. Street performance enthusiasts and tuners will find that Akebono Street Performance brake pads are a definitive upgrade from OE brake pads and will perform beyond high-performance customer expectations.

Akebono continues to offer repair professionals ultra-premium brake products and support that will increase profitability through fewer comebacks and less warranty work. To achieve the end goal of satisfied customers; the only choice is Akebono, the essence of braking.

For more information visit www.akebonobrakes.com.

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