Beginning today, performance enthusiasts and other consumers can go online to vote for their favorite video entries in the Champion brand’s popular $125,000 “Search for a Champion” racing sponsorship contest, with each registered vote qualifying for a free entry in a sweepstakes for hundreds of Champion T-shirts and hats. To register and vote in the contest, visit www.AlwaysaChampion.com.

“Performance Driven” Champion spark plugs, wipers, filters and chemical additives are products of global vehicle components manufacturer Federal-Mogul Corp.

The Search for a Champion contest enables grassroots racers in virtually any form of engine-driven competition to battle for 15 $5,000 Champion racing sponsorships and one $50,000 grand-prize sponsorship. To enter the contest, racers must submit a two-minute video that describes their commitment to winning a racing title with the support of the iconic Champion brand. More than 390 racers submitted qualifying videos prior to the Jan. 3 deadline.

The first round of voting, which begins today and runs through Feb. 2, 2014, will help determine the 15 contest finalists, each of whom will receive a $5,000 Champion sponsorship for the 2014 racing season. The grand-prize voting period – for the $50,000 Search for a Champion sponsorship – will take place Feb. 21 through March 23, 2014, with the winner announced March 31.

“Hundreds of highly skilled, deeply passionate racers have submitted their video entries, and now it’s up to the Champion community to help determine our finalists,” said Federal-Mogul Digital Marketing Manager Jessica Wynn. “We’re confident that our sweepstakes prizes will help generate a record voter turnout this year.”

To register and vote in the 2014 Search for a Champion contest and to learn more about “Performance Driven” Champion products, visit www.AlwaysaChampion.com. Like Champion on Facebook at www.facebook.com/ChampionSparkPlugs, and follow the brand on Twitter at www.twitter.com/ChampionPlugs.