ASA Launches Enhanced Online Shop Locator
The Automotive Service Association (ASA) recently launched an enhanced shop locator on its website, www.asashop.org, enabling consumers to find an ASA member shop within their local community. The new locator uses sophisticated mapping technology, allowing motorists to access maps and driving directions to individual ASA member shops across North America.
Customers for Life: The Key to Earning Customer Loyalty and Trust
Nothing about your business is guaranteed. The number of repair orders you write each day, the number of vehicles you service per month, the amount of money you’ll spend on tools, equipment and supplies, the amount of time you’ll spend working on and in your business, or your year-end profit. You know all too well
Marketing Mufflers: Muffler Replacements Are a Fast, Easy Way to Improve Your Shop’s Bottom Line
Have muffler inspections become a low-priority undercar service in your shop? With the introduction of stainless-steel exhaust systems into the import market, it’s easy to forget that muffler and related exhaust parts sales are still a lucrative service that can enhance any profit and loss statement. Muffler replacements can be profitable at any skill or
News: Cornwell Tool Rally Hits All-Time Attendance High
Wadsworth, OH – Cornwell Tools celebrated the best turnout ever at the 2005 National Tool Rally held last month in New Orleans. More than 100 exhibitors participated, contributing to a 44% increase in overall dealer attendance from last year. Bill Stemple, director of marketing, welcomed the trade show exhibitors March 11, touting the great benefits
Selling Service for Low-Maintenance Ignition Systems
ition system maintenance as long as it feels like it’s “running good.” In reality, spark plugs eventually develop high electrical resistance because the electrodes wear away. When this happens, the secondary ignition voltage will increase until the ignition coil, ignition cable, spark plug boot or spark plug develops a high-voltage leak. When a high-voltage leak
Aftermarket Update: Underhood Service
AMI Announces 2004 Babcox Memorial Scholarship Recipient Bedford, TX – The Automotive Management Institute (AMI), in conjunction with Babcox Publications, recently announced Gregory J. Satori, owner, Satori’s Auto Service, Manitowoc, WI, as the recipient of the Tom B. Babcox Memorial Scholarship. The scholarship recognizes a management-oriented member of the Automotive Service Association (ASA) Mechanical Division.
Mufflers & Exhaust Systems Exchanging Stock for High-Performance
High-performance mufflers and exhaust systems are as much about looks and sound as they are about horsepower. Most customers who want these types of products want mufflers and exhaust systems that look and sound as good as they perform. It’s all about personalizing their vehicle and projecting an image. Customers who buy performance exhaust products
Perspectives
What do you get when you cross Las Vegas and Automotive Aftermarket Industry Week? A working vacation worth taking this fall. You’ll find so much to see and do, you may not even go near a slot machine. In addition to coinciding with CARS, AAIW – which includes the AAPEX and SEMA shows – will
Muscling in on Restoration Work: Part 2
There’s a hot trend in the automotive aftermarket to return car owners to the past. Literally. Today, aging baby boomers are spending big money on “recapturing the rapture” of the cars of their youth. Just turn on your television any evening and you’re sure to find some type of automotive program on the cable and
News
What do you get when you cross Las Vegas and Automotive Aftermarket Industry Week? A working vacation worth taking this fall. You’ll find so much to see and do, you may not even go near a slot machine. In addition to coinciding with CARS, AAIW – which includes the AAPEX and SEMA shows – will