Your most important asset isn’t your building, contents or customers but employees. Adopt a preventive measure mindset.
Shops that use technology effectively will increase customer service and improve internal processes to boost satisfaction.
Greater trust means more customers will be open to coming back and the relationships become a little more personal.
Customer service should be your number one priority, and it all starts with the greeting.
Germs can be found all over a car. Customers want to know their vehicle is safe to drive off and fill with their families.
Tire and wheel service covers a range of items that provide opportunities for shops to enhance their profitability. Choosing which services a shop wants to provide will determine where the shop owner should make his or her capital investments.
When optimizing your shop’s site on potential customers’ search results, Google sets the rules. Did you know that even the reviews your shop receives from customers factor into your SEO?
When investing in major equipment, such as a lift or alignment machine, quality and efficient service are essential features. This article highlights some of the attributes to keep in mind before your next purchase.
“With a few clicks, you can share a promotion or advertise your shop with a budget and timeframe that you control.”
Your smartphone’s camera will become one of your new favorite marketing tools! There’s always something interesting you can share, and it won’t take too much time; just a little effort.
Maintaining an active Facebook presence remains a solid marketing strategy. When people search for your shop online, that content can help drive more business.
This year, I’ll devote my column to helping you improve your digital marketing. We’ll bring you the SEO and social media tools you need for your business.