Rotary to Attend the 2023 SEMA Show in Las Vegas

Rotary to Attend the 2023 SEMA Show in Las Vegas 

The 2023 SEMA Show will be in Las Vegas, Nevada, from October 31 through November 3.

Rotary, part of Vehicle Service Group (VSG), a Dover company, will be attending the 2023 SEMA Show in Las Vegas, Nevada, from October 31 through November 3. Rotary will be showcasing its commitment to “Serving the Shop” through a comprehensive array of innovative and cutting-edge solutions for key industry verticals in preparation for the future in automotive service trends.  

Rotary will be located at booth #36017 in the Las Vegas Convention Center where product and industry experts will be available to present these solutions, perform live product demonstrations, answer questions and even offer special show pricing on shop equipment designed and engineered for customers in key segments, including: 

  • Automotive Dealers and OEMs  
  • Automotive Repair 
  • Truck Fleets and Service, and  
  • Automotive Enthusiasts 

“This year’s SEMA show is an ideal opportunity for professionals and enthusiasts from across the industry to see how Rotary is serving the needs of their shop and helping them stay ahead of critical automotive trends and challenges. Our continued focus on innovation since 1925 allows us to provide best-in-class equipment and solutions supported by an industry leading distribution and service network,” said Tim Vaughan, vice president of sales for VSG Americas. “We’re looking forward to meeting with our partners and customers and excited to debut game-changing equipment that will keep shops competitive amidst a constantly changing landscape.”  
 
Rotary will unveil a number of new products and solutions at SEMA this year, including: 
 
Rotary SPOA10-AV with All-Vehicle (AV) Lift Arms  
Marking yet another milestone in Rotary’s history of innovation in vehicle lifting technology, the All-Vehicle Lift Arms accommodate all vehicle types under 10,000 lbs., including battery electric, low profile, truck frame and unibody vehicles, with the industry’s original and best-selling asymmetrical lift featuring Rotary’s patent-pending All-Vehicle lift arms.  
 
Mobile ADAS Calibration System 

This portable ADAS calibration system offers shops a quick and cost-efficient way to perform static and dynamic calibrations and resetting of ADAS correctly with fewer physical targets. 
 
LT35A Lift Table 
Available in 2024, this single section scissor lift with 3,500 lbs. capacity is designed to give technicians proper clearance to service batteries on electric and hybrid vehicles, helping repair shops extend their service capabilities. Check it out in the Rotary booth or in the New Product Showcase at SEMA. 
 
RT30 Repair Table 
This adjustable repair table is made to sit on Rotary’s new LT35A lift table, eliminating the need to move heavy propulsion batteries to another table and freeing your lift table to work in other bays. 
 
Chief® Collision Technology, Forward Lift® by Rotary and newly rebranded Direct Lift® by Rotary will also be on hand to showcase advanced collision and lift equipment at the show.  
 
Repair professionals and auto enthusiasts can also marvel at a modified 1967 Dodge Power wagon—while suspended on Rotary Flex Max Mobile Columns—custom built by Steve Darnell of the Welder Up rat rod and fabrication shop and made popular by the Discovery Channel hit series, “Vegas Rat Rods.”  
 
Also on display will be a 1967 Mustang Fastback Restomod with a 427 FE Tunnelport motor, TKX 5-speed manual transmission with custom interior and bodywork by Sin City Muscle Cars. 
 
For more information and Rotary’s full SEMA equipment lineup, visit rotarylift.com/sema-2023

You May Also Like

Registration Open for ETI ToolTech 2024

The event will be held on April 22-24, 2024 in Newport Beach, CA, at the VEA Newport Beach Marriott.

The Equipment & Tool Institute's (ETI) Mission is to advance the vehicle service industry by providing technical data and open dialog between the manufacturers of transportation products, government regulators and the providers of tools, equipment, and service information. 

This mission is put into action at the annual ETI ToolTech event. This year, the event will be held on April 22-24, 2024 in Newport Beach, CA, at the VEA Newport Beach Marriott.

TEXA Releases IDC5 CAR 76.5.0 Update

IDC5 CAR 76.5.0 is characterized by over 2600 new possible selections for the major makes on the market worldwide.

ISN Expands Freedom Program for Mobile Tool Dealers

ISN’s Freedom Program is designed to provide experienced, successful mobile tool dealers with support to become an independent mobile dealer and expand their growth.

Snap-on Continues to Offer Free Weekly Product Training Sessions

The online training and question and answer sessions are free of charge.

Repairify Announces Executive Leadership Changes

The company has named Craig Edmonds as president of asTech among other executive appointments.

Other Posts

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

Autel to Bring OEM Repair Data to its Ultra Series Tablets

Autel partners with MOTOR Information Systems to provide an improved experience for users and more streamlined access to OEM repair information using MOTOR’s TruSpeed Repair.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

The Alliance Promotes JC Washbish to President

As president, Washbish leads Alliance HQ, executive staff, and shareholder membership.