SYLVANIA Automotive Lighting will serve as the presenting sponsor of Hot Import Nights (HIN) events for the third consecutive year. HIN – featuring import, sport, compact and exotic cars – is the largest consumer car show tour featuring highly modified import, sport compact, European and exotic cars.
SYLVANIA Automotive Lighting will again host the popular Hottest Lighting Contest at each event, where judges will select three winning vehicles based on their unique lighting modifications. The first place winner will take home a $1,500 prize with second and third taking home cash prizes of $500 and $250 respectively. The contest is open to anyone with a vehicle on display at each HIN tour stop.
New this year, SYLVANIA Automotive Lighting unveils its SYLVANIA ZEVO Zone, which will introduce HIN enthusiasts and fans to its newest line of aftermarket lighting technology, SYLVANIA ZEVO Automotive LED Lighting. HIN-goers will see how the product enhances a retrofitted Scion FR-S, 1967 Mustang and 1972 Gremlin.
“We are eager to unveil the SYLVANIA ZEVO Zone at Hot Import Nights,” said Brian Noble, marketing manager, SYLVANIA Automotive Lighting. “Our goal is to take the collaboration with HIN a step further by interacting more with vehicle owners and lighting enthusiasts. There will be live demos of ZEVO and SilverStar zXe product lines so people can see the product in action and provide raw feedback on our technologies. It’s going to be an exciting year.”
SYLVANIA ZEVO Zones at select events also will feature an installation showcase between two vehicles chosen, with the winner receiving $250 cash. The HIN audience can vote for their favorite vehicle through text message and a team of judges will make the final decision.
“Hot Import Nights is thrilled that SYLVANIA Automotive Lighting is returning this year with stylish new lighting products,” said Michael Munar, co-founder and CEO of HIN. “Our events are all about showcasing unique modifications and bringing passionate car enthusiasts together. A vehicle’s lighting is a huge part of customization and no one can show how lighting can really change the mood of a custom car better than the SYLVANIA team.”
