Red Kap has partnered with the organization representing the $31 billion specialty automotive industry, the Specialty Equipment Market Association (SEMA), to provide show attire for this year’s 2013 SEMA show. SEMA Corporate employees, show management staff and many other show workers will wear Red Kap work shirts and jackets throughout the course of the show.
“We’re thrilled to outfit the go-to association for the specialty automotive industry and think the SEMA show is a great place for our brand to connect with car guys that embody our ‘Done Right’ philosophy. We’ve seen continued success at every show, and we’re positive this creative partnership will only further that success,” said Chris Holcombe, vice president and general manager of Red Kap.
Several of the styles worn by SEMA staff, including the brand’s popular Crew Shirt and Motorsports Shirt, will be available for purchase at one of the six Official SEMA Stores located throughout the exhibit space.
As an official partner of the SEMA show, Red Kap will also offer apparel solutions to registered SEMA exhibitors. Through one of Red Kap’s online distributors, Automotive Workwear, exhibitors can purchase shirts and conveniently add their company name or logo all in one order. Ordering information and a discount code will be sent to exhibitors once available.
“We’re excited about our partnership with Red Kap. It’s an innovative program that will create value for our organizations and the industry we support,” said Peter MacGillivray, VP of communications and events.
Taking place Nov. 5-8, 2013, the SEMA Show is the premier automotive accessories trade show in the world. Featuring more than 2,000 manufacturers and more than 130,000 industry professionals from all over the world, the SEMA Show includes educational seminars, networking events and more.
About Red Kap
Red Kap manufactures comfortable, durable apparel for more than 16 million hard-working professionals and offers unmatched service to approximately 8,000 distributors. For nearly 90 years, the company has provided everything from work shirts and pants to jackets and coveralls for a variety of industries like manufacturing, transportation, and construction while specializing in performance workwear for the automotive industry. Red Kap is a division VF Imagewear, Inc., which is part of VF Corporation, the world’s largest apparel manufacturer. Visit http://www.redkapautomotive.com for more information.
About SEMA
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $31.32 billion specialty automotive industry of 6,537 member-companies. It is the authoritative source for research, data, trends and market growth information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-396-0289, or visit www.sema.org.
