Yes, It is Rocket Science!
W hen I was a young man, I remember my dad saying something to the effect that working on cars wasn’t exactly rocket science. He was right. In the days of carburetors and contact point ignition systems, a mechanic didn’t need much diagnostic equipment. All you needed was a timing light to check spark timing,
How Many Choices Does a Customer Really Need?
I was recently at a trade show and as I made my way through the hotel lobby I stopped to buy a cup of coffee. As I stood in line, I noticed I had the usual three choices – small, medium and large. Which to choose? I had to consider how thirsty I was, how
Filtering in New Opportunities
Your sniffling, sneezing customers could be just the sales opportunity your shop was itching for. That’s because consumers with severe allergies could benefit the most from a replacement of their vehicle’s cabin air filter (CAF). Allergy-affected customers may be the only ones you have who even know that their vehicle contains a cabin air filter.