Editor’s Notebook: Quality & Courtesy Make the Sale
As companies fight for market share, the airwaves, print and digital media, and the internet are laden with messages that employ a variety of selling tactics to target certain consumer demographics. Some sales pitches are subtle, others are blatant; some play on consumer emotions, while others play on fears; and some make promises, while others
Management: 85 Years and Counting
When the residents of North Philadelphia need a reliable part they go to Morris Auto Parts, because like the motto says, "Morris Has It." Owner Harris Steinberg stands by that motto and that’s one of the many reasons he was named the 2006 Counterman Magazine Counter Professional of the Year, presented by WIX Filters.
M&C Specialties Offers Precision Die Cut Solutions For Automotive Industry
M&C Specialties Co. offers precision die cut adhesive components for various automotive BSR/NVH applications. These solutions are manufactured from the highest quality flock, felt, UHMW or foam and can be die-cut and/or supplied on a roll for use as anti-squeak components for center consoles, instrument panels, dash assemblies, audio inserts and much more.
Siemens VDO Expands Application Coverage for TPMS Replacement Parts
Siemens VDO has expanded the company’s line of replacement parts for Tire Pressure Monitoring System (TPMS) assemblies to include component kits for Mazda, Jaguar, Land Rover, Mercedes-Benz and Volkswagen applications.
Mitchell 1 Adds Call Tracking Services Feature to Customer Retention Marketing Program
Mitchell 1 announces it has added a Call Tracking Services (CTS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops track marketing and capture actionable information on every phone call.
Detroit Radiant Products Offers Efficient Heating Solutions for Repair Shops
As the pioneer of two-stage technology, Detroit Radiant Products offers the best solution for a variety of hard-to-heat applications. Benefits include reduced on/off cycles, increased fuel savings, design flexibility and improved comfort levels.
TechTravel: A Speedweek Racing Diary
Jim Linder “Fuel Injector Guru” needs no introduction to the readers of Underhood Service. His reputation as a technical writer and as a provider of quality technical training and electronic fuel injection service extends industry-wide. By now, many of Linder’s fans know that his record attempt was rained out by the third day of qualifying
Tech Tip: Acura Front Suspension Knock
A knocking noise from the front of any vehicle can be a cause for concern. If the vehicle is an old pickup truck with 150,000 miles of hard off-road use, noises usually come with the territory and are sometimes acceptable. But, if the vehicle is a 1996-98 Acura RL, not only will the owner notice it, they will probably want it fixed right away.
Identifix Releases Supercharged Search; a Highly Tuned Web-Based Automotive Search Engine for Technicians
Identifix recently announced the launch of a powerful new search engine called Supercharged Search on its award winning website, Direct-Hit. Supercharged Search is an extremely powerful web-based automotive search engine for technicians, developed from more than one million keyword searches submitted by Direct-Hit customers in the last year.
Tenneco Increases Production, Coverage of Monroe Quick-Strut Assemblies
Tenneco has announced the third expansion of production capacity and another increase in application coverage for the popular Monroe Quick-Strut assembly, the first comprehensive, fully assembled replacement strut solution for late-model passenger vehicles.