Dorman Announces New Aftermarket Brand Strategy
Since 1918, Dorman Products has been known by a number of different names including Dorman, R & B, Motormite and Motormite/Dorman. Recently, parent company R&B, Inc. announced plans to leverage the well-known Dorman name as the corporate brand across its product categories.
Hella Brochure Outlines Expanded Aftermarket Lighting Lineup
Hella is highlighting its expanded lineup of performance lighting and accessories in an all-new, 32-page catalog called, "When Lighting Counts."
NAPA Echlin Launches New Website
NAPA Echlin has launched its new website www.napaechlin.com for the North American aftermarket, intended to reflect the company’s position as setting the quality standard for high-tech engine management parts.
Electrical System Service
Diagnosing Activated PSM Warning Light in Instrument Cluster
Piston Technology: To Power Today’s V8s
The performance piston business today is hot thanks to a strong racing market and the introduction of new OEM engine families such as Chevy’s LS1/LS6 V8s, Ford’s 4.6/5.4L V8s and Chrysler’s Hemi. Piston manufacturers are introducing new performance pistons for all of these applications as well as refining existing piston designs to reduce weight, and
Federated Offers State-of-Art Training Programs
Federated recognizes the difficulty in trying to keep pace with constantly changing technology in the automotive industry. Federated links technicians to self-study courses as well as local and regional training seminars. This allows the technician to set the pace of their educational program.
Cintas Renews Member Benefit Provider Agreement with ASA
The Automotive Service Association (ASA) announces Cintas has renewed its member benefit provider agreement with the association. Cintas provides ASA members with discounts on uniform services and publishes an ASA promotional products catalog.
Carcare.org Consumer Website Now Features Activant Service Intervals Database
Activant Solutions, Inc. and the Car Care Council have announced that the extensive Activant Service Intervals vehicle maintenance database is now available for use by consumers through the carcare.org website.
Replacing Oxygen Sensor: Saving the Environment and Your Customer’s Catalytic Converter
The oxygen (O2) sensor is the master switch in the fuel control feedback loop. The sensor monitors the amount of unburned oxygen in the exhaust and produces a voltage signal that varies from about 0.1 volts (lean) to 0.9 volts (rich). The computer uses the O2 sensor’s signal to constantly fine tune and flip-flop the
Aftermarket Update
Carter Helps Eliminate Fuel Delivery Service Comebacks Carter Fuel Delivery Products has developed a variety of innovative training tools and other materials to help aftermarket professionals eliminate customer comebacks and product returns associated with the diagnosis and repair of fuel system problems on millions of late-model vehicles. Carter has introduced an interactive Fuel Delivery Diagnostics