Management: ‘Win-Win’ Repair Examples Can Positively Impact Customer Education Efforts and Your Bottom Line
In the process of educating customers, if you could show the link between proper repairs and vehicle performance and longevity, compared to vehicle neglect and its negative impact on critical components, you’d be able to heighten your customers’ trust in your repair recommendations and comfort level with the repair process.
Directions: Diagnosing Automotive Technician Concerns
In order to help you better understand the makeup of today’s technicians, Underhood Service conducted a survey that focused just on the technician.
Mitch Schneider: So…What’s on the Menu?
Mitch addresses “loss-leader” advertising and/or the kind of “menu pricing” environment in which it normally flourishes.
Directions: Dealerships in Decline?
A new report released in October from a business advisory organization forecasts as many as 3,800 U.S. car dealerships could fail this fall and into 2009. Paul Melville, a partner with Grant Thornton LLP, which issued the report, suggests that nearly one in five dealerships will close because of weak sales, increased operational costs and
20 Tool and Equipment Manufacturers Receive TechShop Top 5 Tools Award in October
TechShop – Equipment, Tools & Supplies magazine is pleased to announce the winners of its 2008 Top 5 Tools Award. Only 20 manufacturers were awarded this honor in 2008. First-time winners include Blue-Point (a Snap-on brand) and Ben Pearson. Since its inception, the following companies have won this recognition each year ….
Mitch Schneider: Getting Used to ‘That Mechanic Thing’
With the precision of a crack military unit, my wife and daughter appeared in the shop’s driveway at exactly eleven hundred hours as planned. My wife was there to pick up our daughter, our daughter was there to drop off her vehicle for "regular" service – "regular" in the sense she is regularly late in getting her vehicle in for scheduled maintenance ….
Directions: The Roads are Full of Potential Customers
In June, a survey sponsored by CarMD.com Corp. and conducted by Harris Interactive, showed that 10% of U.S. drivers who drive a car, light truck, SUV or minivan model year 1981 to present are currently driving with their “Check Engine” light on. Add to the fact that there are about 240 million cars and light
News Update: ALLDATA Celebrates 70,000 Customers
Customer-Centric Focus Heightens Success ALLDATA held a media day event at its headquarters in Elk Grove, CA, on Apr. 3, to celebrate its latest accomplishment — 70,000 customers — and to spotlight how ALLDATA is helping automotive service professionals boost their business success. ALLDATA President Jeff Lagges and other company executives discussed how ALLDATA is
Mitch Schneider: Industry-Wide Conference to ‘Accelerate’ Change for Techs
This isn’t going to be a long diatribe about something that happened in the shop yesterday or the day before. It isn’t going to be another rant about customers who don’t understand or suppliers who don’t care. This column is about today. Perhaps, more important, it is about ….
Mitch’s World: Shifting Into Second
This isn’t going to be a long diatribe about something that happened in the shop yesterday or the day before. It isn’t going to be another rant about customers who don’t understand or suppliers who don’t care. This column is about today. Perhaps, more important, it is about tomorrow. This column is all about you.