Pennzoil Introduces Platinum HE Oil Filters
The new Pennzoil Platinum HE oil filters are engineered with an exclusive synthetic-blended 2-ply gradient density filter media designed to remove 99% of engine oil impurities while trapping on average over 10 grams of contaminants based on industry tests
WIX Filters Releases More Than 360 New Parts in First Quarter in North America
WIX Filters reported that it has introduced more than 360 new parts in the first quarter of 2012, with more than 84 percent of the new part numbers serving the hydraulic industry. This total includes 24 heavy-duty, 33 light-duty and 304 hydraulic filter applications.
WIX Filters Meets Customer Education Needs with Institute of Filtration Technology and eLearning Center
WIX Filters continues to provide product training and education on the latest filtration technologies to customers by providing a hands-on, classroom experience at the WIX Institute of Filtration Technology in Gastonia, NC, and online courses through its eLearning Center.
WIX Filters Sponsors Tomorrow’s Technician’s 2012 School of the Year Competition
WIX Filters and O’Reilly Auto Parts have partnered with Tomorrow’s Technician magazine as title sponsors for the 2012 School of the Year competition, a national contest to find and name the best technician training school in the country.
MAHLE Clevite Inc. Offers Double Reward Points in May on MAHLE Original Filters through Partnership with ExtremeWrench.com
MAHLE Clevite Inc. will offer double reward points through the month of May to independent repair shops on its complete line of MAHLE Original filters via its partnership with ExtremeWrench.com. For every barcode saved from a MAHLE Original oil, air, fuel or cabin air filter and entered into the shop’s ExtremeWrench account, double points will be rewarded and can be redeemed for merchandise, technical training, trips and other valuable prizes.
WIX Filters Issues Three New Master Catalogs for 2012
WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary.
NAPA Filters Launches New Website Offering Expert Filtration Help
NAPA Filters has created its new website to be the go-to resource for help and information about all types of filters, not only for passenger cars, SUVs and pickup trucks, but also for motorcycles, ATVs and all types of power sports vehicles.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
WIX Filters Announces ‘Win Gas for a Year’ Sweepstakes
WIX Filters, a member of the Affinia Group family of brands, through a partnership with Performance Racing Network, is offering a “Win Gas for a Year” sweepstakes in which one winner will receive nearly $4,000 in free gas.
WIX Filters Announces Mechanix Wear Glove Giveaway
WIX Filters is offering a promotion to receive a free pair of Mechanix Wear Gloves retailed at $24.99 with the purchase of one WIX premium oil filter and one WIX regular air or cabin air filter. The promotion began March 1.