NAPA Filters Launches MyGarage For Easier Vehicle Ownership
NAPA Filters hopes to ease the worries of vehicle owners everywhere by launching MyGarage, an interactive online platform designed to simplify vehicle ownership. Users can track aspects of vehicle maintenance and records as well as access resources to help better anticipate pending costs.
WIX Filters Launches New XP Line Of High Premium Oil Filters
WIX Filters, a member of the Affinia Group family of brands, has launched a new XP line of high premium oil filters engineered to withstand the toughest of driving conditions and scientifically designed to maximize the performance of synthetic motor oils.
WIX Filters Sponsors Tony Pedregon In NHRA Mello Yello Drag Racing Series
WIX Filters, a member of the Affinia Group family of brands, will sponsor two-time NHRA Funny Car Champion Tony Pedregon at four races in the Mello Yello Drag Racing Series in 2013.
Baldwin Filters Debuts 2013-14 Point Of Sale Program
Baldwin Filters recently debuted its 2013-14 Brand Builder Point of Sales Program. This program offers point of sale materials to aid Baldwin distributors in promoting the Baldwin brand and features a fresh new look.
WIX Filters Sponsors Ryan Newman In NASCAR Whelen Modified Series
WIX Filters, a member of the Affinia Group family of brands, will sponsor Ryan Newman’s No. 7 Chevrolet at two NASCAR Whelen Modified Series races in 2013.
WIX Filters Sponsors 2013 School Of The Year, Counter Professional Of The Year And Best Tech Award Programs
WIX Filters is partnering with Babcox Media to sponsor the 2013 Tomorrow’s Technician’s School of the Year, Counterman’s Counter Professional of the Year and the Babcox TechGroup Best Tech program supporting excellence at every level of the automotive repair industry.
WIX Filters Expands Mobile Marketing Program
WIX Filters, a member of the Affinia Group family of brands, has expanded its mobile marketing program by adding the Richard Petty Challenger to join the WIX H2 in 2013. The mobile marketing program will increase its event presence by 54 percent in 2013, with 185 H2 events and 100 Petty Challenger events combining for a total 285 events this year.
WIX Filters Releases 626 New Parts In North America In 2012
WIX Filters, a member of the Affinia Group family of brands, introduced 626 new parts in 2012, with more than 71 percent of the new part numbers serving the industrial market segment. This total includes 446 industrial and 180 traditional light-duty and heavy-duty filter applications.
Baldwin Filters Releases New Corporate Video
Baldwin Filters announces the release of a new corporate video, “Baldwin Filters – Behind the Scenes.” Baldwin Filters, a CLARCOR company, produces more than 6,000 lube, air, fuel, hydraulic, coolant and transmission filtration products for most applications, and are distributed worldwide.
WIX Filters Wins Three 2012 Automotive Communications Awards
The Car Care Council Women’s Board (WB) and the Automotive Communication Council (ACC) has recognized WIX Filters as the 2012 winner of the Automotive Communications Award (ACA) in radio commercial, print/electronic ad and special promotions and promotional events categories.