Earlier this year, Pennzoil announced a new brand strategy that makes strong claims about the oil’s ability to help keep a vehicleâ€s engine clean, and a clean engineâÃ′®€š¬Ã′®€žÂ′s connection to the driver. The bold, new brand initiative is built around the theme of “Feel the Clean.”
In fact, the superior active cleansing agents in Pennzoil Platinum full synthetic motor oil not only help prevent sludge, but also clean out up to 46% of built-up sludge in the first oil change. They actively seek out and neutralize dirt and contaminants in motor oil before they can form harmful performance-robbing deposits; they also attack and help clean up deposits that are already there, three-times better than the leading conventional oil.
In addition, Pennzoil Platinum is formulated with Adaptive Molecules, which help resist the breakdown caused by heat, shear and pressure in your engine. Less oil breakdown means fewer deposits, also helping keep the engine clean.
Pennzoil Platinum contains a unique additive formulation. This formulation provides superior protection against engine wear and deposit formation compared to PennzoilÃÂ′Ã′®€šÂ¬Ã′®€žÂ′s conventional and synthetic blend motor oil, helping to reduce piston ring-sticking in the engine.
The advanced technology in Pennzoil Platinum helps maintain engine responsiveness and the overall driving experience.
Be sure to watch the No. 29 Shell-Pennzoil car of NASCAR Sprint Cup driver Kevin Harvick as he races using Pennzoil motor oil technology in his car.
For additional information on products offered by Pennzoil, visit www.pennzoil.com.