How Advertising Works
People buy when they are ready to buy, not necessarily when you are ready to sell. Don’t get frustrated if a “Mailed Special” does not get the response you were looking for. Your customers may not be ready to buy your service at that time, even though it may be a great deal.
Bring In More First-Time Callers
With vehicles being built better than ever before, and with service intervals continually being extended, you are going to see your customers less often. This means that your service advisors have to be razor sharp when that phone rings. Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will bring immediate results.
Help Service Advisors Sell Value And Benefits
We all know that selling the benefits of a particular service is far better than selling parts and labor. But sometimes, especially when we are busy, we forget and fall back into bad habits. To help the service advisors and add value for the customer, we have been changing all of our most common service operations to include a note that features the benefits of the service or item we are presenting to a customer.
Waiting Room Tips For Shop Owners
If you want to build a more profitable auto repair business, here are six proven tips for your waiting room that can help you do just that.
Francis Automotive: Unique Marketing Efforts Help Build Shop Brand
While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.
Larry’s AutoWorks: Shop Owner’s Success Linked To Accepting And Adapting To Change
Most people don’t become automotive repair shop owners overnight; they may start out as a technician who agrees to slowly take over a retiring owner’s business, or open their own shop and steadily build a customer base. When the first option fell into Larry Moore’s lap, he jumped at the chance – with some mixed results in the beginning.
Protecting Your Business With The Right Insurance
Running a business is expensive and the capital that you’ve poured into your company can disappear in an instant if a major weather event damages your offices, or if someone in your shop gets injured while on the job.
Want Techs Lining Up At Your Door?
If you are looking to hire star employees, the first thing you’ll need to do is meet them, and there’s no better way to do so than by hosting technical seminars at your shop. Let’s look at the extraordinary benefits.
Three Powerful Words
I was confused, worried and somewhat embarrassed. He did his job well, and took his time explaining everything. I trust my doctor and his findings; I just did not know how to answer. Then he said to me three powerful words, “What I recommend.”
Directions: Selling The Fuel-Cell
A collaborative partnership between Daimler, Ford and Renault-Nissan was announced to begin mass producing hydrogen-fueled fuel-cell electric vehicles (FCEVs) in the next four years.
Directions: A Resolution To Grow In 2013
Not everyone can afford or wants a new vehicle, and there are plenty of routine maintenance opportunities available for the vehicles already on the road.
Stop Wasting Your Advertising Dollars!
In the past, marketing professionals have touted mass marketing, but today it’s all about one-to-one or relationship marketing. Customers are savvier than ever, and since vehicles are now more reliable, they have time to shop. By learning who your target customers are, you can create real solutions by offering tailored services that work for them.