Shop Management: The Future Of Auto Repair
If you want to build a great auto repair business in the coming years, you’ll need to look into the future, and then make sure your business is on track with offering the right services, at the right time.
Strategies For Success In Building World-Class Automotive Repair Shops
We are also in an era whereas with each passing day technology is making pricing more accessible to the general public, customer expectations of transparency are at an all-time high, and social media is providing your customers with a platform for sharing their opinions. Miss just one of these, and you will struggle to grow your business.
Build Morale And Car Counts
If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of.
Give Your Customers Options
Recently, I was at an affair with a few people I met for the first time. As usual, once they found out what I did for a living, the auto-related questions directed toward me flowed faster than the wine was flowing.
5 Sales Training Tips That Will Save You A Fortune
Make sure that your advisors have the natural talent. No matter how experienced they may be, if they don’t have the natural talent to sell, then no matter how many courses you send them to, they will always struggle with sales.
The Best-Kept Secrets To Servicing Fleet Accounts
We all know that the industry is continuing to evolve, and you will be seeing your customers less often as time goes on. Accordingly, you will need to find ways to keep your service bays full. One way is through commercial accounts, which we will call fleet accounts. Now, I realize that fleet accounts may not be practical for some of you, but for those of you who are open to servicing such accounts, here are some tips you may want to consider.
Sell The Job, Not Labor Time And Parts
The other day, a customer brought his car in for a routine oil change service and the technician noticed a light stain from the water pump. The technician brought this to the attention of the service advisor, who informed the customer. This is a long-time customer who never questions us on any recommendations or work. Because this customer lives 30 minutes away, we always make arrangements to accommodate him while he waits for the vehicle.
Editor’s Notebook: Mobile Ad Customer Engagement Spells Service Opportunities
A recent study issued by the Marchex Institute sought to answer some of the most pressing questions about consumer call behavior.
Around The Shop: Duebber’s Automotive In Cincinnati, Ohio
If there’s one steady theme running through 40 years of business at Duebber’s Automotive in Cincinnati, OH, it’s stellar customer service. It’s the tradition passed from the original two-bay shop founded in 1973, to the eight-bay shop transitioned in December to the capable hands of current owner, Marc Duebber.
Talking Shop — Over the Fiscal Cliff for Tax Savings
The owners and operators of repair businesses have grown used to a number of longstanding tax breaks. While many tax breaks were allowed to expire at the end of 2011, the new tax law renews them retroactively, allowing shop owners to claim them on both their 2012 and 2013 tax returns.
Appeal To All Senses To Keep Customers, Especially Female Customers
We know that women are the majority purchasers of all automotive items in North America today, so if you’re looking to step up your sales figures, you’re going to need to reach women. And in doing so, you’ll gain favor with all customers. In this column, we’re not going to focus on your services, your marketing approach or even your prices. No, we’re going to start as simple as it gets: with your customers’ senses.
What Image Does Your Business Project? Tactics To Improve Customer Satisfaction
There are more than 175,000 automotive repair shops in the U.S., so how can shop owners differentiate themselves and stand out from the competition? While having the most up-to-date technology and talked-about customer service is always beneficial, sometimes a more simple solution can help to improve the customer experience and your shop’s bottom line.